Digital Marketing Manager

Experience: 8+ Years Job Location: WFH/ Hybrid No. of Position: Multiple Qualifications: B.Tech / BCA/ MBA or Higher Work Timings: 1:30 PM IST to 10:30 PM IST Functional Area: Sales & Marketing The ideal candidate has experience developing social media marketing calendars and executing marketing campaigns. Proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.Multi-tasking, organized great communicator with the ability to thrive in a matrix management organization are key traits for our ideal candidate. Role and Responsibilities Understand the needs of the business and plan activities that can increase brand visibility. Apply project management skills and lead the team members to deliver projects on time. (Sprint process) Writing high-quality original content and concepts for a social media campaign. Manage online presence and media campaigns for social networking platforms including LinkedIn, X, Instagram, other media sites and blogs. Executing company email and social media advertising campaigns and measure the success of campaigns. Monitoring company brand and building brand awareness on the web and social media. Maintain and manage online reviews across multiple channels for brand image. Lead and mentor a team of digital marketing specialists, content creators, and creative designers. Conducting Employee interviews and converting them into social media posts, reviews etc. Conducting customer interviews and working with the design team to create effective testimony videos. Help in planning and executing webinars, podcasts and LinkedIn live events. Manage an organization's website, reviewing and providing updates for website content. Plan and execute strategies for SEO & SEM. Experience in Data Analysis to understand your audience, their patterns and preferences and helpful for content marketing and link acquisition. Experience in Copywriting, Behavioral Analysis and Automation to scale the entire process. Education and Qualifications 8+ years of experience in digital content based marketing. Excellent communications skills, both verbal and written Extensive understanding of different social media platforms and blogs, with prior experience with their use Understanding of visual design principles and branding Great analytical and networking skills Exceptional organizational skills, multi-tasking capabilities, and attention to detail Enjoy working in a fast-paced and collaborative environment.