Newsletter & Email Marketing Manager
Utsav Fashion
- Location
- New Delhi, Delhi, India
- Job type
- Full-time
About the role
Utsav Fashion
Website:
utsavfashion.com
Job details:
Key details
- Brands: SeamsFriendly & Utsav Fashion (two distinct voices)
- Location: In-office, South Delhi - 5–6 days a week
- Type: Full-time
- Salary: ₹30,000-50,000 (Depending on experience)
About the role (one-liner)
- Own the newsletters for both brands end to end - write, design, schedule, grow the lists, and use the data to improve.
- Blend editorial storytelling with marketing that sells, keeping each brand's voice distinct.
What you'll do
- Own two newsletters: plan, write, design and schedule regular newsletters for both brands, keeping each voice distinct.
- Balance stories and sales: mix editorial (stories, curation, useful reads) with marketing that drives clicks and purchases.
- Grow the list: build the subscriber base through sign-up strategies, segmentation and engagement.
- Shape the strategy: decide what goes out, when and to whom, and set the direction for how each newsletter grows.
- Learn from the data: track opens, clicks and conversions, run A/B tests, and turn what you learn into better emails.
What we're looking for
- A strong writer: clean, engaging copy, and can switch voice between two very different brands.
- An eye for what works - understands what makes people open, read and click.
- Comfortable with numbers - reads email metrics and acts on them, not just admires them.
- AI-fluent - uses AI tools to draft faster and sharpen ideas.
- Organised and reliable - can juggle two brands' calendars without dropping a ball.
- Freshers and experienced writers both welcome - writing samples/portfolio matter more than a CV.
Nice to have
- Experience with email tools like Mailchimp, Klaviyo or Brevo.
- Familiarity with segmentation, automation and deliverability basics.
- A portfolio of newsletters, articles or other writing.
- Design sense (Canva or Figma or more).
What you'll get
- Full ownership of two brands' newsletters from day one.
- Exposure to both brands - SeamsFriendly and Utsav Fashion.
- The freedom to experiment, test ideas and grow real audiences.
- Get genuinely sharp at using AI across writing, marketing and analytics.
Click on Apply to know more.
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