Director, Search Engine Optimization (Bluehost/HostGator)

We are seeking an experienced and strategic Director of SEO to lead and expand our organic search initiatives for Bluehost and HostGator. The ideal candidate will have a proven track record of driving significant organic growth, leading high-performing teams, and navigating the complexities of SEO in competitive markets. This role requires a visionary leader who can align SEO strategies with business objectives to maximize ROI. **Strategic Leadership ** **What you'll do and how you'll make your mark: ** * Develop and implement comprehensive SEO strategies that align with overall business goals * Identify growth opportunities through market analysis and emerging SEO trends **Content Optimization ** * Work closely with content and marketing teams to create high-quality, SEO-friendly content * Implement a keyword strategy to target high-value search terms and optimize existing content **Organic Video Strategy ** * Execute strategies for organic video content to boost brand visibility and engagement * Collaborate with video production teams to create SEO-optimized videos for platforms like YouTube and social media * Optimize video metadata, descriptions, and tags to enhance search rankings and discoverability **Data Analysis And Reporting ** * Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, and Ahrefs * Prepare and present regular reports on SEO performance, insights, and recommendations to senior leadership **Technical SEO ** * Oversee technical SEO audits and implement best practices to enhance site architecture, crawlability, and indexation * Collaborate with engineering teams to optimize website performance, including page speed and mobile responsiveness **Team Management ** * Lead, mentor, and develop a team of SEO specialists * Foster a culture of continuous learning and improvement within the team **Cross-Functional Collaboration ** * Partner with product management, designers, and developers to ensure SEO best practices are integrated into product development cycles * Coordinate with the paid search team to align organic and paid strategies **Who you are & what you’ll need to succeed. ** **Education ** * Bachelor’s degree in Marketing, Business, Computer Science, or a related field **Experience ** * Minimum of 5 years of SEO experience with at least 3 years in a leadership role * Proven experience managing SEO for large-scale websites, preferably in the web hosting or tech industry **Technical Skills ** * Deep understanding of SEO best practices, algorithms, and ranking factors * Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog * Knowledge of HTML, CSS, JavaScript, and CMS platforms **Leadership And Communication ** * Strong leadership skills with experience managing and developing teams * Excellent communication and presentation skills, with the ability to influence stakeholders at all levels **Analytical And Strategic Thinking ** * Strong analytical skills with the ability to interpret data and translate it into actionable strategies * Ability to think strategically and execute methodically **Other Attributes ** * Highly organized with strong project management skills * Ability to thrive in a fast-paced, dynamic environment * Passionate about staying ahead of industry trends and emerging technologies like AI **Why you’ll love us. ** * We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment. * Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. * We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally. * We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! * Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! The target compensation range for this position is $140,000 to $160,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. **Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. ** **This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above. **

Newfold Digital