Overview
The Communications and Marketing Department is responsible for advancing The New York Public Library’s (NYPL) mission and priorities through the promotion of its services, resources, locations, collections, programs, events, and exhibitions to a broad array of audiences and communities. The department positions NYPL as a cultural and educational leader and seeks to attract and engage new audiences across New York City and around the world.
NYPL has a global audience of more than 3.5 million followers across multiple social media platforms. The Social Media Associate plays a critical role in bringing the voice and identity of NYPL to life on social media channels and amplifying our offerings and services through the development of creative social media content, including through creative writing and video content.
We are looking for someone we can count on to:
Own:
- Writing and executing content for NYPL’s flagship social channels
- Social media coordination, including scheduling, calendar maintenance, and reporting
Teach:
- Colleagues how to spot and create engaging content for social media
- Branch staff core principles of social media strategy and operations to engage their local communities
Learn:
- How to create compelling content in NYPL’s voice
- Services offered by NYPL, from neighborhood branches to research divisions and understand the social media needs of different departments in the organization
Improve:
- Working relationships with NYPL affiliated accounts, particularly branch staff who manage their branch social accounts
- Improve our capacity for video-first social
Some expectations for this role are that within:
1 month, this person will:
- Create content as assigned for NYPL’s social media channels, including social media videos
- Learn the social media needs of NYPL and familiarize themselves with the different branches, divisions, and research centers
- Begin developing relationships across the Library to source content for social
3 months, this person will:
- NYPL's unique voice and social media priorities
- Independently create content for NYPL’s social media channels, including video
6 months and beyond, this person will:
- Own flagship social media content streams and support branch social media accounts
- Be actively working to increase engagement across flagship NYPL social media accounts
Responsibilities:
Reporting to the Social Media Manager, the Social Media Associate will:
- Research, write, photograph, film, and produce content for NYPL social media channels, including Facebook, X, Instagram, TikTok, LinkedIn, and more
- Strategize ideas based on NYPL initiatives, current exhibitions, cultural moments, social media trends, etc, in tandem with the social media senior manager and team
- Work across platforms to identify and engage with creators, with particular attention to trends happening on social media to engage book, library, and humanities lovers worldwide
- Assist in identifying and building strategic relationships with social media content creators
- Shoot video and photography using a variety of equipment, including phone, DSLR and/or mirrorless cameras, gimbals, microphones, lights, and other associated tools
- Build relationships across the organization to understand content needs and create engaging material
- Engage socially with online audiences and create digital audience engagement
- Upload, schedule, and manage content for publishing using social media management tools
- Support other NYPL-affiliated accounts as needed, including local branch and research accounts
- Performs other assigned duties as necessary
Core Values
All team members are expected and encouraged to embody the NYPL Core Values:
- Be Helpful to patrons and colleagues
- Be Resourceful in solving problems
- Be Curious in all aspects of your work
- Be Welcoming and Inclusive
Work Environment
- Office setting
- Public library setting
- Telecommuting
Physical Duties
- May require travel within NYC
Pre-Placement Physical Required?
Union/Non Union
FLSA Status
Schedule
- 35 hours a week
- Monday through Friday from 9:00am-5:00pm, with some nights and weekends as required
- Hybrid schedule at manager’s discretion
This job description represents the types and levels of responsibilities that will be required of the position and shall not be construed as a declaration of all of the specific duties and responsibilities for the role. Job duties may change if Library priorities change. Employees may be directed to perform job-related tasks other than those specifically presented in this description as needed.
The New York Public Library Salary Statement
At the Library, we believe that pay transparency and pay equity are important to ensuring we source the best candidates and keep the best employees. When making a determination as to the appropriate salary for a candidate, we consider a variety of factors such, including, but not limited to, the position requirements, the skills, prior experience, and educational background required or preferred for the job, the scope and impact of the role within the organization, internal peer equity, and the candidate's specific training, experience, education level, and skills. No single factor is conclusive; the Library reserves the right to consider any and all relevant factors and make a decision consistent with its policies.