Senior Manager, Paid Search - Ecommerce

TITLE Senior Manager, Paid Search (Ecommerce)
DEPARTMENT Paid Media
DIVISION NP Digital
LOCATION Remote – US

ABOUT OUR COMPANY 

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY  

NP Digital is seeking an energetic, data-driven, and innovative Senior Manager, Paid Search with strong ecommerce experience to join our remote Paid Media team. The ideal candidate has 5+ years of managing paid search campaigns with budgets exceeding $500K per month with 2+ years focused on ecommerce Shopping and Performance Max campaigns. Candidates should have strong knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each platform’s best practices. Equally important to ecommerce paid search and shopping experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. 

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact.  

To be considered, candidates must currently reside and be eligible to work in the United States.   

ABOUT THE RESPONSIBILITIES  

• Delivery Ecommerce Paid Search, performance max,and shopping media strategies and recommendations for clients
• Evaluate ad platform updates and how to apply them to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search and shopping and performance max campaign structures to manage and optimize against performance goals such as ROAS, CAC, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing and actualize budgets for client invoicing
• Improve campaign performance by making optimization recommendations and using paid search and shopping campaign management checklists to identify opportunities
• Meet internal and external deadlines for assigned projects and tasks
• Implement split testing to continuously improve campaign performance
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Collaborate with internal teams and departments to share paid search and shopping insights that can be leveraged across SEO, marketplaces (Amazon, Walmart),paid social,and programmatic efforts
• Connect with graphic designers or client creative teams to provide performance insights and recommendations on Performance Max assets
• Respond to client questions and ad hoc requests in a timely manner

ABOUT YOU 

• Minimum of 5+ years of paid search experience across both Google and Microsoft Ads
• Required 2+ years of ecommerce experience through Shopping and Performance Max campaigns
• Experienced in managing monthly budgets exceeding $500Kand more than 1K SKUs
• Thrives off improving paid search and shopping media campaign performance and the opportunity to drive growth for clients
• Uses platform and third-party data for competitive insights that provides insights into what's impacting campaign performance
• Understands how to determine when ad copy or creative needs to be updated in the platforms
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations 
• Strong organizational skills with the ability prioritize time and workload efficiently
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

BONUS POINTS 

• Feed management experience, such as Feedonomics or Google Merchant Center
• Search Ads 360 (SA360) experience
• Marketplaces experience (Amazon, Target/Criteo, Walmart, etc.)
• Enjoys training junior team members on campaign and budget management, reporting and analysis, various paid search platforms, and campaign setup
• Experience discussing and implementing offline conversion tracking with clients’ CRM metrics
• Certifications from Google Ads,Microsoft Ads, or Google Marketing Platform
• Additional professional certifications, such as Google Analytics

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate Specialist (typically 6+ months) 
• Specialist (typically 1+years) 
• Senior Specialist (typically 1.5+ years) 
• Manager (typically 2+years) 
• Senior Manager (typically 5+ years)
• Associate Director (typically 6+ years)
• Director (typically 8+ years)
• Senior Director (typically 10+ years)

ABOUT OUR BENEFITS  

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available  
• Flexible paid time off;16 weeks maternity and 6 weeks paternity leave  
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA  
• Vision and dental coverage  
• Employer-paid short-term disability and life and AD&D insurance 
• Employer-paid premium subscription to the Calm app 
• Employer-paid virtual healthcare support through First Stop Health 
• Voluntary pet insurance for your furry family members  
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance  
• New hire technology stipend to set up home office 
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION 

• Base Salary: USD $95,000.00to $115,000.00 dependent on experience and skills 
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE  

When you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.