Chinmay Finlease Limited
Website:
chinmayfinlease.com
Job details:
Job Description – Lead Generation Manager
Job Title: Lead Generation Manager
Department: Sales / Business Development
Industry: NBFC / Lending / Financial Services
Experience: 4–8 Years
Key Responsibilities:
- Manage and drive a team of Lead Generation Executives / Telecallers to achieve daily, monthly, and overall lead generation and business targets.
- Develop and implement strategies to generate high-quality and qualified leads through calling, digital campaigns, existing customer databases, referrals, and other channels.
- Monitor the complete lead-to-disbursement funnel, from lead generation and qualification to application, credit processing, and final loan disbursement.
- Track and improve stage-wise conversion ratios, including lead-to-login, login-to-sanction, and sanction-to-disbursement.
- Ensure timely and effective follow-ups on leads, pending applications, and potential customers to maximize conversion opportunities.
- Monitor individual and team-level calling productivity, lead quality, conversion rates, follow-up efficiency, and target achievement.
- Analyse lead sources and campaign performance to identify the most effective channels for generating quality business.
- Work closely with Credit, Operations, IT, Marketing, and other internal teams to resolve process-related issues and ensure smooth movement of leads through the funnel.
- Prepare and maintain daily, weekly, and monthly MIS reports covering lead generation, conversion, productivity, revenue/disbursement, and team performance.
- Conduct regular team meetings, performance reviews, coaching sessions, and training programs to improve team productivity and conversion efficiency.
- Set individual targets, monitor performance, identify gaps, and take corrective actions to ensure achievement of business objectives.
- Handle customer and team-level escalations and ensure a smooth and positive customer experience throughout the loan journey.
- Identify opportunities for process improvements, automation, campaigns, cross-selling, and new lead-generation initiatives.
- Maintain strict adherence to defined SOPs, compliance requirements, quality standards, and internal policies.
- Continuously evaluate market trends, customer behaviour, and competitor activities to identify new opportunities for lead generation and business growth.
Key Skills & Competencies:
- Team Management & Leadership
- Lead Generation & Conversion
- Telecalling / Inside Sales Management
- Loan / NBFC / Financial Services Experience
- Sales Funnel Management
- Target & Performance Management
- Customer Relationship Management
- MIS & Data Analysis
- Sales Strategy & Campaign Management
- Strong Communication & Negotiation Skills
- Problem Solving & Escalation Management
- MS Excel / CRM / Lead Management Systems
Key Performance Indicators (KPIs):
- Number of Qualified Leads Generated
- Lead-to-Application Conversion
- Application-to-Sanction Conversion
- Sanction-to-Disbursement Conversion
- Overall Loan Disbursement
- Team Calling Productivity
- Lead Quality
- Cost per Lead / Campaign ROI
- Follow-up & Pending Case Closure
- Individual & Team Target Achievement
- Customer Conversion & Retention
Preferred Background: Candidates with experience in NBFCs, banks, fintech, personal loans, business loans, consumer finance, or other lending/financial services would be preferred.
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