- Salary
- $53k - $71k
- Location
- Virginia Beach, Virginia, United States
- Job type
- Full-time
Required skills
- Facebook
- YouTube
- Twitter
- Email marketing
- SMS
- Email service provider
About the role
Join NEXCOM for an exciting 18-month project supporting Ecommerce, digital content, and enterprise marketing operations in a fast-paced collaborative environment. This short-term position is benefit eligible.
Job Summary
Works directly in supporting the Marketing Communications Coordinator – E-Commerce, focusing on maximizing opportunities related to online cross-channel marketing communications.
Duties and Responsibilities
- Supports the Marketing Communications Coordinator E-Commerce by using Facebook, YouTube, Twitter, and other digital marketing channels including, but not limited to, email and SMS.
- Uses social media to monitor, respond, and engage within corporate branding standards.
- Uses digital marketing channels, including but not limited to email and SMS, to communicate sales and promotions to customers.
- Interacts directly with customers to promote the brand and resolve disputes professionally.
- Serves as a brand advocate and supporter of the NEX community, responsible for externally engaging in conversations with customers.
- Demonstrates skill in understanding, selecting, and utilizing appropriate digital marketing tools.
- Monitors and engages across social media channels while enforcing standards related to timelines, professionalism, and customer support.
- Communicates company success stories related to digital media initiatives.
- Serves as the company subject matter expert for operation and management of a comprehensive external contractor email service, including:
- List maintenance
- List importing
- Customer authentication
- Establishing and maintaining customer mailing preferences
- Setting up triggered emails
- Monitoring metrics
- Performing related email marketing tasks
- Monitors the NEX email list for hygiene and quality control, ensuring additions, changes, and deletions are processed accurately and implements corrective action as needed.
- Develops and manages the schedule for email distribution supporting NEX store promotions, online promotions, and the NEX digital flyer, including setup and QA of versions.
- Organizes and plans content and promotional offers for digital customer communications.
- Develops and communicates procedures and policies for digital communications sent to customers on behalf of stores; coordinates the creation, approval, and distribution of digital communications.
- Tracks, analyzes, and reports performance metrics for digital marketing campaigns.
- Performs other related duties as assigned.
About Navy Exchange Service Ltd
Operates retail and hospitality services for US Navy personnel.
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