Manager (L7) - Brand Marketing

Manager – Brand Marketing Location: Bangalore About the Team The Marketing team at Navi drives user acquisition and retention by building a strong, differentiated brand presence and running data-driven campaigns. Working closely with business, product, and analytics teams, the team focuses on expanding the customer base and driving revenue growth. Beyond performance marketing and targeted messaging, the team creates impactful brand campaigns, builds strategic partnerships, and leverages social media to connect with audiences. At the heart of their work is powerful storytelling that simplifies finance, inspires trust, and fosters long-term customer loyalty. About the Role This role is a dynamic opportunity to grow the brand's awareness and consideration. It combines creative storytelling with data-driven strategy to enhance brand visibility and engagement. The role plays a key part in shaping the brand's identity and connecting meaningfully with audiences. What We Expect From You ● Build and execute brand strategies for Navi's suite of financial products across UPI, Investments, Insurance and Lending. ● Develop and execute insight-driven campaigns from brief to execution across brand marketing, digital, social, influencer, partnerships and content. ● Brief and manage creative agencies, content partners, and production agencies. ● Monitor campaign performance and optimise for impact, learnings, and brand awareness lift. ● Building and maintaining a strong understanding of consumer behaviour, category trends, and the competitive landscape. ● Leading the development of integrated media strategies (across on-platform, performance, and brand channels) aligned with broader marketing and growth goals. ● Partnering with cross-functional teams (Product, Growth, Business) to drive a unified marketing approach and seamless go-to-market strategies for new product launches. Must Haves ● MBA from a reputed institute with 6+ years of Brand Marketing experience in a consumer-tech or D2C brand. ● A strong grasp of storytelling, positioning, and audience segmentation. ● Proven track record of managing both ATL and BTL brand campaigns. ● Self-motivated and results-oriented with a proactive approach to problem-solving, project management, and staying ahead of industry trends.

Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences. We are on a mission to make finance simple, accessible and affordable for a billion Indians. Guided by a strong customer-first approach, we are building tech-first solutions that work at scale. Our offerings include a range of financial products and services across Loans, Insurance, Mutual Funds, Digital Gold and UPI. Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India's fastest-growing financial services organisations. But we're just getting started!