Marketing Analyst

We are seeking a sharp, analytically-minded Marketing Analyst to join Naukri's Marketing Team in a high impact role. This position offers an exceptional opportunity for a recent graduate from a premier engineering institution to work at the intersection of data science and marketing strategy. As our Marketing Analyst, you will be responsible for transforming millions of marketing data points generated daily into strategic insights that drive business decisions. This is not a data reporting or MIS roleyou will be expected to dig deep, identify patterns, uncover opportunities, and deliver actionable recommendations that directly influence marketing strategy. This is a high-visibility position where you will work directly with the AVP of Marketing and senior leadership team, becoming the go-to expert for all marketing analytics needs across the organization. Core Responsibilities • Analyze large-scale marketing data from various digital campaigns spanning performance and brand marketing initiatives • Build robust analytical frameworks and systems to process and analyze marketing data efficiently • Extract meaningful insights from complex datasets and translate them into clear, actionable recommendations • Conduct deep-dive analyses on campaign performance, user behavior, conversion funnels, and marketing ROI • Work on diverse analytics projects as assigned, with the autonomy to structure your approach and methodology • Present findings and recommendations to senior leadership in a clear, compelling manner • Identify trends, anomalies, and opportunities within marketing data that others might miss • Collaborate directly with the AVP Marketing and other senior stakeholders on strategic initiatives Key Expectations • Insight Generation: Go beyond numbersunderstand the "why" behind the data and provide strategic recommendations • Data Storytelling: Present complex analyses in visually appealing, easy-to-understand formats that drive decision-making • Self-Sufficiency: Take ownership of projects from problem definition to insight delivery • Curiosity-Driven: Ask the right questions and proactively explore data to uncover hidden opportunities • Business Acumen: Connect analytical findings to business outcomes and marketing objectives

Naukri is India's leading job search platform, connecting millions of job seekers with employers across the country. Our marketing team drives user acquisition, engagement, and brand building through sophisticated digital marketing campaigns across multiple channels.