Director of Sales

Nature's Bakery

Salary: $153k - $192k
Experience: 10+ yrs
Location: Minneapolis, Minnesota, United States
Job type: Full-time

Required skills

cross-functionally
forecasting
merchandising

About the role

Role Summary

The Director of Sales is responsible for leading profitable growth across assigned channels and national customers for Nature’s Bakery. This leader defines channel strategy, owns senior customer relationships, and drives commercial execution through account teams operating across direct, broker-led, and hybrid coverage models.

Key Responsibilities

Business Leadership

Deliver annual and multi-year targets for Net Sales, Earnings, Share, and Distribution
Set and execute channel and customer growth strategies aligned with enterprise priorities
Own senior customer relationships and lead Joint Business Planning for key national accounts
Drive results across core commercial levers including distribution, pricing, assortment, shelving, and merchandising execution
Lead insight-driven, category-focused selling to unlock mutual growth opportunities
Monitor performance trends and adjust strategies using sales, market, and customer data

Team & Organizational Leadership

Lead account teams supporting customers across direct, broker-led, and hybrid coverage models
Oversee broker strategy and performance, ensuring clear priorities, execution standards, and accountability
Partner cross-functionally to translate brand and enterprise strategies into effective customer plans
Represent assigned channels in commercial planning, forecasting, and performance management forums
Strengthen organizational effectiveness through improved selling processes, planning routines, and execution discipline
Build and develop high-performing teams through coaching, talent development, and succession planning

Qualifications

10+ years of progressive experience in sales, commercial strategy, or sales support within CPG
Proven success leading major national customer or retail channel businesses
Experience managing direct and broker-supported selling organizations
Strong track record of delivering channel growth strategies and commercial results
Demonstrated ability to influence cross-functional teams and senior customer stakeholders
Excellent leadership, communication, analytical, and negotiation skills

Capabilities & Skills

Expert in storytelling and translating data into actionable insights
Expert in customer and demand planning
Expert financial judgment
Expert selling and negotiation skills
Advanced relationship-building capabilities
Advanced omni-channel and digital acumen
Experience leveraging syndicated data (e.g., Nielsen/IRI/Panel data)

Leadership Competencies

Communicates effectively
Executes and evaluates results
Develops talent
Drives engagement
Balances stakeholders
Strategic mindset

The Good Stuff – Benefits
Our team members' physical and mental health is important to a thriving workplace. That’s why we offer the following benefits to full-time employees:

Medical, dental, and vision insurance offered for eligible employees
401(k) plan with a company match that vest on day 1 of eligibility
Paid vacation
Paid time off
Holiday pay (11 days)
Paid short-term disability
Paid life insurance
Banfield Pet Insurance Discounts
Wellness Benefits and Discounts
Employee Assistance Program

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $153,000 - $192,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

EEO

We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Privacy Policy

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About Nature's Bakery

Bakes plant-based, nut-free, and dairy-free snack bars.

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