Cheryl Enterprises Pvt. Ltd., established in 1990, is a diversified business group operating across distribution, experience-led retail, and commercial real estate leasing. With a turnover exceeding ₹450 Crores in FY 2024–25, Cheryl is recognized as a trusted partner for leading Indian and global brands. The company operates across Kerala, Karnataka, Gujarat, and Maharashtra, supported by over 100,000 sq. ft. of warehousing and in-house logistics. Cheryl’s verticals include distribution of building materials and premium consumer goods, management of experiential retail outlets, and leasing high-visibility commercial properties. With 30+ years of expertise and strong trade networks, Cheryl is committed to excellence and long-term value creation.
ional Head – Sales & Market DevelopmentReporting
to:MD & CEORole Over
view:The Natio
nal Head – Sales & Market Development is the chief execution leader of the national distribution platform. The role is responsible for translating strategic objectives into revenue outcomes, driving national sales performance, forecasting accuracy, channel productivity, Brand Store experience governance, and structured expansion. The National Head ensures operational alignment between Sales, Supply Chain, and Finance to deliver predictable and scalable growth.Duties an
d Responsibilities:• Own nat
ional revenue targets and ensure achievement across all regions and channels.• Develop
and execute annual and quarterly sales operating plans aligned to strategic direction.• Lead st
ructured sales forecasting processes and ensure forecast accuracy across states.• Align d
emand forecasts with procurement planning and inventory stocking norms.• Drive B
rand Store (partner store) performance through structured productivity programs.• Oversee
Brand Store customer experience governance at a national level.• Lead Br
and Store expansion planning including city prioritisation and partner evaluation.• Drive K
itchen Dealer network expansion and structured territory coverage.• Lead de
velopment of specifier ecosystem and project business pipeline.• Ensure
pricing discipline, commercial compliance, and market hygiene across channels.• Identif
y underperforming territories and implement corrective action plans.• Monitor
sales-to-inventory ratios and proactively manage stock movement risks.• Coordin
ate closely with Supply Chain to ensure inventory availability and last-mile reliability.• Collabo
rate with Finance to ensure disciplined receivables management and credit control.• Conduct
monthly and quarterly performance reviews with Regional and State Heads.• Lead re
cruitment, training, and performance management of Regional and State teams.• Provide
structured market intelligence and competitor insights to MD & CEO.• Partici
pate in joint operating reviews with Siemens and present execution metrics.• Ensure
operational readiness for expansion into new states and cities.Skill and
Competence Requirement:• 15–20 y
ears of multi-state sales leadership experience in appliances, consumer durables, or premium distribution• Proven
experience delivering ₹300–500+ Cr revenue scale• Strong
expertise in forecasting, demand planning, and channel performance management• Experie
nce managing Brand Store and dealer-led distribution ecosystems• Strong
understanding of inventory dynamics and sales-to-stock alignment• Strong
commercial negotiation and pricing governance capability• Demonst
rated ability to lead geographically dispersed execution teams• Data-dr
iven leadership style with strong operational discipline