Vice President, Global Head of Marketing

Job Title: Vice President, Global Head of Marketing

Location: Remote, India

Reports to: Chief Executive Officer/ Chief Revenue Officer

Job Summary

Narwal is a fast-growing IT services and solutions company with a sharp focus on AI, Data, and Quality Engineering. We help enterprises solve complex business problems through deep technology expertise and a collaborative, customer-centric approach.

As we scale globally, we’re seeking a dynamic and strategic marketing leader to build and lead the marketing function from the ground up. This is a unique opportunity to shape the company’s brand, craft impactful messaging, and drive growth through integrated, data-driven marketing initiatives.

The Global Head of Marketing will be responsible for designing and executing innovative strategies that align with Narwal’s business objectives. This role will lead the development of a fully integrated marketing and communications framework, accelerating brand awareness, revenue growth, and customer acquisition across key markets.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy aligned with Narwal’s growth goals in AI, Data, and Quality Engineering.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, agility, and accountability.
• Own the entire marketing function - including brand, demand generation, digital, content, and partner marketing.

Demand Generation & Pipeline Growth

• Lead integrated, multi-channel demand generation initiatives to drive qualified leads and build a strong sales pipeline.
• Leverage a mix of inbound and outbound channels (webinars, email, social, paid, and organic) to support revenue growth.
• Define and track marketing KPIs to ensure data-driven decisions and measurable ROI.

Sales & Marketing Alignment

• Partner closely with the sales team to support outbound efforts and improve lead conversion across the funnel.
• Provide sales enablement assets including collateral, presentations, case studies, and proposals.
• Run aligned campaigns targeting strategic accounts to accelerate deal velocity.

Account-Based & Enterprise Marketing

• Develop and execute Account-Based Marketing (ABM) programs targeting large enterprises ($500M+).
• Personalize messaging and campaigns based on buyer personas, industry pain points, and customer journeys.

Content & Digital Marketing

• Oversee the creation of compelling content including thought leadership, blogs, case studies, whitepapers, and videos.
• Manage digital channels such as SEO, PPC, email, and social media to drive brand visibility and lead generation.
• Ensure a consistent narrative and tone across all touchpoints and platforms.

Partner & Alliance Marketing

• Collaborate with strategic partners such as Tricentis, Snowflake, Databricks, UiPath, and Automation Anywhere.
• Design and run co-branded campaigns, joint events, and solution-based content to amplify joint go-to-market efforts.

Brand Strategy & Positioning

• Evolve Narwal’s brand identity and positioning to differentiate in a competitive market.
• Ensure consistent storytelling across website, collateral, social platforms, and events.

Event & Field Marketing

• Lead planning and execution of webinars, conferences, and field events to enhance customer engagement and thought leadership.
• Represent Narwal at key industry events to build relationships and expand brand presence.

Analyst & Influencer Relations

• Build and manage relationships with key industry analysts and influencers to elevate Narwal’s visibility and credibility in the AI, Data, and Quality Engineering space.
• Lead analyst briefings and ensure strategic participation in research evaluations from firms such as Gartner, Forrester, IDC, Everest Group, ISG, and others relevant to Narwal’s growth.
• Leverage third-party validation and influencer partnerships to strengthen brand positioning and support demand generation initiatives.

Marketing Performance & Budget Management

• Define, measure, and report on key marketing performance indicators across all initiatives.
• Manage the marketing budget efficiently, ensuring high impact and optimal ROI on all activities.

Skills and Qualifications:

• 15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role - in IT services, tech consulting, or fast-growing tech companies.
• Must have deep exposure to the US market with a clear understanding of how to position and grow an IT services brand among enterprise buyers in North America.
• This is a high-accountability, entrepreneurial role requiring a visionary, a builder, and a doer. Ideal for someone who thrives in ambiguity and is excited to build the marketing engine from scratch.
• Proven track record of driving business growth through strategic marketing, demand generation, and successful campaign execution.
• Experience managing partnerships and co-marketing efforts with ecosystem partners like Snowflake, Databricks, AWS, Azure, GCP, UiPath, Tricentis, etc.
• Demonstrated ability to lead multi-channel lead generation and field/event marketing initiatives.
• Comfortable working in fast-paced environments, managing multiple priorities, and collaborating across global teams.
• Deep understanding of AI, Data, and Quality Engineering markets, with the ability to translate technical capabilities into compelling, customer-centric messaging.
• Expertise in Account-Based Marketing (ABM) and experience supporting enterprise sales teams on large deal closures.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and inbound/outbound campaigns.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Data-driven mindset with strong analytical and strategic thinking to optimize performance and inform decisions.
• Exceptional communication, leadership, and project management skills with the ability to engage, influence, and inspire cross-functional teams.
• Proven ability to align marketing with sales, business development, and delivery teams to drive unified growth outcomes.
• Will also serve as a public-facing marketing leader and brand evangelist for Narwal in strategic conversations, events, and media engagements in the US and globally.
• Cultural fit is critical – the ideal candidate is hungry, humble, hardworking, detail-obsessed, and driven by outcomes, not titles or hierarchy.
• Need to overlap with US time zone, until to 12 AM IST.