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Company Description PlayTMA Music is a growing music label focused on discovering, promoting, and distributing diverse artists and genres. The company works closely with creators to develop long-term careers through strategic releases, digital distribution, and audience engagement. PlayTMA Music leverages streaming platforms and social media, with a strong emphasis on YouTube, to expand reach and visibility for its roster. Team members collaborate across creative, marketing, and operations to build impactful music campaigns and data-driven strategies that support artists’ success.
Role Description The Music Distribution & YouTube Manager is a full-time hybrid role based in Mumbai, with flexibility for some work-from-home days. This role manages end-to-end digital distribution workflows, including preparing releases, coordinating metadata and assets, and ensuring timely delivery to streaming platforms and digital stores. The person in this position oversees YouTube channel operations, including content uploads, scheduling, optimization (titles, tags, thumbnails), and playlist management. Daily tasks include monitoring analytics for streams and views, generating performance reports, and recommending strategies to improve reach and engagement. The role also involves collaborating with artists, label teams, and external partners on release calendars, promotional plans, and content ideas, while ensuring all activities comply with platform policies and copyright requirements.
Qualifications
- Experience with digital music distribution platforms and workflows, including release scheduling, metadata management, and catalog maintenance.
- Hands-on expertise in YouTube Channel Management, including uploads, SEO optimization, playlists, content scheduling, and analytics tracking.
- Strong analytical and reporting skills, with the ability to interpret platform data and KPIs to guide content and distribution decisions.
- Familiarity with digital rights management, copyright, licensing, and content policies for music and video platforms.
- Proficiency with common digital tools such as Google Workspace, content management systems, and basic video or image editing software.
- Excellent written and verbal communication skills, with the ability to coordinate effectively with artists and internal stakeholders.
- Proven ability to manage multiple projects and deadlines, with strong organizational and time-management skills.
- Prior experience in a music label, artist management, or digital media environment is highly preferred.
- Bachelor’s degree in Media, Music Business, Communications, Marketing, or a related field, or equivalent practical experience.
- Passion for music and awareness of current trends in streaming, YouTube content, and digital marketing.
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