LTIMindtree
Website:
ltimindtree.com
Job details:
Job Title: Multi Solution Architect
Experience: 12 to 18 Years
Location: Chennai / Bangalore/ Gurugram
Interview Mode : L1 Interview and L2 is F2F
Responsibilities
1 -Collaborate with Stakeholders Work closely with business stakeholders to understand their unique requirements and challenges Act as a liaison between business teams and technical experts to bridge the gap and ensure effective communication
2- Business Use Case Design Analyze business requirements and translate them into comprehensive AEP solutions Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences
3 -Adobe Experience Platform Services Leverage your expertise in Adobe Experience Platform services including RTCDP AJO and AJA to architect and implement robust marketing solutions
4 -Provide guidance on leveraging Adobe Experience Platform functionalities such as data ingestion segmentation personalization and Activation to achieve desired business outcomes
5-Migration to Adobe Experience Platform Lead the migration process of marketing operations technology platform to Adobe Experience Platform Collaborate with internal teams and external stakeholders to ensure a smooth and successful migration
6- Marketing Clouds and Campaign Platforms Demonstrate proficiency in various marketing cloud and campaign platforms to effectively integrate them with Adobe Experience Platform creating a seamless and efficient marketing ecosystem
7- Database Management Possess strong knowledge of database structures data models and data management best practices to optimize data utilization within the marketing platform
8- ETL and Integrations Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data for marketing activities
9- Help make decisions on tools including features needed implementation details and interaction with data sources
10- Acquisition and Engagement Utilize your product knowledge of acquisition and engagement strategies to develop targeted and effective marketing campaigns to enhance customer engagement and retention
- esign and implement customer journeys using Adobe Journey Optimizer
- Build and manage eventdriven journeys timebased campaigns and realtime personalization use cases
- Collaborate with crossfunctional teams marketing data and engineering to translate business requirements into AJO workflows
- Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
- Work with APIs and Event Forwarding for realtime data ingestion and outbound integrations
- Design and test email templates push notifications and inapp messages within AJO
- Implement offer decisioning and personalized content blocks using AJO Offer Library
- Perform unit testing UAT and AB testing within journeys to ensure optimal performance
- Monitor journey performance troubleshoot issues and optimize for KPIs eg engagement conversion
- Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc
Requirements
- · Bachelors or Masters degree in Computer Science Information Technology or a related field
- · 8 Years of architecting and implementing Marketing automation solutions with a focus on Marketing Cloud CDP Adobe Experience Platform services RTCDP AJO AJA
- · Experience in Adobe Analytics Campaign Target Launch is a plus
- · Must have handled at least 2 to 3 large Adobe implementation in AEP and Adobe
- · Analytics as a technical architect role
- · Technical certifications across one or more of the products mentioned above
- · Expertise in core web technologies including XML HTML5 CSS client server side scripting languages such as JavaScript and web services development using GraphQLRESTful implementations
- · Extensive knowledge of various marketing cloud and campaign platforms
- · Strong understanding of databases data models and data management concepts
- · Proficiency in ETL processes and data integrations
- · Experience with realtime 11 personalization strategies and transactional use cases across multiple customer touchpoints
- · Product knowledge of customer acquisition and omnichannel engagement strategies
- · Excellent problemsolving and analytical skills
- Strong communication and collaboration abilities to work effectively with crossfunctional teams
- · Ability to lead and mentor technical teams
- · Relevant Adobe certifications would be a plus
- · Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects.
- Strong experience with Adobe Journey Optimizer AJO
- Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion
- Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
- Proficient in JavaScript JSON and RESTful API integration
- Good understanding of data sources batch and streaming identity stitching and audience activation
- Experience with Tag Management Tools Adobe Launch or Tealium is a plus
- Soft Skills
- Strong analytical and problemsolving skills
- Ability to work in an AgileScrum environment
- Good communication and stakeholder management skills
- Attention to detail and ability to handle multiple tasks simultaneously
Education
Bachelors or Masters degree in Computer Science Information Systems Marketing Technology or related field
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