Senior B2B Marketing Manager

We're looking for a passionate, dynamic and confident Senior B2B Marketing Manager to help create and execute our B2B marketing strategy, including owning the B2B lead generation delivery for the business to ensure the sales teams achieve their monthly sales targets. Key responsibilities will include: Creating high levels of awareness of our proposition amongst key trade audiences though delivery of PR and thought-leadership campaigns. Driving inbound leads through a mix of online and offline channels. Stakeholder management, including senior leadership, championing the trade brand, strategy and ensuring our internal teams have the materials and insight they need to support their conversations with customers. Additional responsibilities include management of B2B website, event management, support on creation and delivery of life-cycle marketing campaigns and collaboration with B2C marketing colleagues to leverage consumer campaigns in B2B marketing. Moreover, you will be a brand guardian, ensuring the accuracy of content and use of our brand in all materials. Campaign Management Create and execute a compelling programme of 'always-on' marketing activity across multiple channels (online, print, social, email, industry events etc.) to raise awareness and increase consideration of proposition. Drive inbound new business sales enquiries, through a mix of online, offline and eCRM, tailoring messages as required to ensure maximum resonance with different target audiences. Work closely with eCRM manager on strategy and messaging for retention programmes, exploring new opportunities to demonstrate value to existing clients. Includes briefing agencies, managing production schedule and budgets, working with legal counsel to ensure compliance, delivery of assets on time and roll out of communications /campaigns to sales teams and stakeholders. Sales support Be the go-to person for brand and collateral support / questions from sales teams. Attend and present in weekly sales meetings and company All Hands to update on project progress and get buy-in for ideas. Production and management of all sales materials, including video collateral and case studies including master sales decks, keeping them up to date, working with the Analytics team and agency / internal resources. Production and execution of any B2B events activity. Manage the commercial / sales team centralised resources (Sharepoint, Google Drive, Internal wiki) and sharing of sales support collateral and information, ensuring all material is accurate and up to date. PR and Thought Leadership Work with internal stakeholders and external agencies to manage the end to end production of engaging communication pieces: newsletters, monthly trend reports, audience insight, product and brand updates etc., copy-writing and/or sub-editing where required. Work with PR agency to create & execute a PR content calendar, including speaker opportunities.

At MOTORS, we like to say that we know MOTORS! Millions of people come to us every month to find their next car, because we keep the car search process simple. We have hundreds of thousands of used cars listed for sale by dealers nationwide, and guides, advice, tips and reviews to help buyers find the right one. We don't just help consumers, though. For our dealer partners, we offer a unique advertising ecosystem that allows them to get their cars seen by buyers across some of the UK's biggest car search sites: MOTORS, Cazoo, eBay, Gumtree and Parkers. In 2024 we acquired Cazoo, one of the UK's most recognised automotive brands, marking the start of an exciting new chapter. We're now building on Cazoo's strong brand recognition to create the next-generation car search experience—one that's simpler, smarter, and more transparent. We're excited about what's ahead, and we're looking for ambitious, adaptable team members who thrive in a fast-moving, evolving business.