Baidyanath Ayurved
Website:
baidyanath.com
Job details:
Job Description
Motion Graphics & Product CGI Designer
Department: Marketing - Creative & Design
Location: Baidyanath Head Office, Kolkata
Experience: 6-8 years
Employment Type: Full-time
About the Role
Baidyanath is looking for an experienced and creatively driven Motion Graphics & Product CGI Designer to develop premium, engaging and commercially effective visual content for Baidyanath and Goodcare.
The ideal candidate should have strong expertise in motion graphics, video editing, product animation and 3D/CGI visualisation, with a proven ability to transform marketing briefs into high-quality, publish-ready creative assets.
This role requires someone who can independently conceptualise and execute product-led reels, digital advertisements, educational videos, CGI product films and e-commerce content. The candidate should combine technical expertise with strong visual aesthetics, storytelling and an understanding of marketing objectives.
We are looking for an experienced professional who can take complete ownership of creative execution, maintain a premium visual standard and deliver projects with minimal supervision.
Key Responsibilities
1. Motion Graphics & Product Video Creation
- Conceptualise and create premium product-led reels, animated advertisements, product launch videos and promotional content.
- Develop engaging motion graphics, kinetic typography, product reveals and ingredient animations.
- Translate product features and approved USPs into visually compelling stories.
- Create educational explainers, product-benefit videos, demonstrations and brand-led content.
- Develop attention-grabbing opening hooks, engaging transitions, clear messaging and effective calls to action.
- Independently manage projects from storyboard and concept development through to final delivery.
2. Video Editing & Post-Production
- Edit doctor-led videos, nutritionist explainers, influencer content, user-generated content (UGC), testimonials and product demonstrations.
- Transform raw footage into high-quality short-form content through effective storytelling, pacing, transitions, captions and sound design.
- Perform compositing, colour correction, masking, retouching, clean-up and final finishing.
- Integrate motion graphics, product renders and CGI elements into live-action footage.
- Ensure all videos are polished, on-brand and ready for publication.
3. Product CGI & 3D Visualisation
- Create realistic 3D product renders and animations for bottles, jars, cartons, tubes, capsules and other FMCG and wellness products.
- Develop premium hero shots, product rotations, close-ups, ingredient interactions and cinematic product reveals.
- Create realistic materials, lighting, shadows, reflections, textures and visual compositions.
- Accurately reproduce product shapes, packaging, labels, colours and proportions using approved artwork and references.
- Develop CGI concepts that enhance product storytelling and go beyond conventional product photography.
- Build reusable 3D assets for campaigns, digital advertising and e-commerce content.
4. Performance Marketing & Social Media Creatives
- Create high-impact video advertisements for Meta, Instagram, YouTube and other digital platforms.
- Develop creative concepts that capture attention within the first three seconds.
- Produce multiple creative variations using different hooks, messaging, product presentations and CTAs for testing.
- Adapt master creatives into different durations, aspect ratios and platform-specific formats.
- Collaborate with the performance marketing team to refine creative assets based on campaign feedback and performance insights.
5. E-commerce, Marketplace & D2C Content
- Develop product videos, ingredient animations, benefit explainers and demonstration videos for Amazon, Flipkart and other marketplaces.
- Create video assets for D2C product detail pages (PDPs), product listings and brand stores.
- Produce platform-specific creatives for quick-commerce channels such as Blinkit, Zepto and Swiggy Instamart.
- Ensure product communication is clear, visually appealing and aligned with marketplace specifications.
- Develop adaptations across SKUs, pack sizes and product variants while maintaining consistency.
6. Static Creative & Product Design Support
- Convert CGI renders and video assets into premium static product creatives.
- Support the design team with product compositions, ingredient visuals, e-commerce listing images, infographics and campaign adaptations.
- Maintain consistency in typography, colour, visual hierarchy, packaging accuracy and brand identity.
Static design will be a supporting responsibility. The primary focus of this role will remain motion graphics, video production and product CGI.
7. Creative Ownership & Collaboration
- Translate marketing briefs into original concepts, visual treatments, mood boards and storyboards.
- Explore creative ways to communicate Ayurveda, wellness, ingredients and product stories through a modern, premium visual language.
- Collaborate with marketing, content, design, e-commerce and performance marketing teams.
- Take ownership of creative quality, timelines, revisions and final delivery.
- Maintain organised project files, editable working files and reusable creative assets.
- Ensure product packaging and on-screen benefit claims match approved brand and product information.
Required Technical Skills
Essential
- Adobe After Effects: Advanced motion graphics, animation, compositing and visual effects.
- Adobe Premiere Pro or DaVinci Resolve: Professional video editing and post-production.
- Adobe Photoshop: Advanced image editing, manipulation and compositing.
- Blender or Cinema 4D: Strong working knowledge of 3D product modelling, texturing, lighting, rendering and animation.
Preferred
- Adobe Illustrator.
- Substance 3D Painter or Designer.
- Redshift, Octane, V-Ray, Cycles or equivalent rendering engines.
- Houdini or other tools for advanced simulations.
- AI-assisted creative tools and workflows.
Candidates are not required to master every software listed. The ability to independently deliver high-quality creative work is more important than proficiency in a large number of tools.
Candidate Profile
- 6-8 years of relevant professional experience in motion graphics, video production, product visualisation, CGI or related creative roles.
- Proven experience delivering complete product-led videos and digital advertisements.
- Strong understanding of visual storytelling, composition, typography, colour and premium product aesthetics.
- Excellent knowledge of lighting, materials, reflections, shadows and realistic product presentation.
- Ability to balance creative innovation with brand consistency and marketing objectives.
- Strong understanding of social media, performance advertising and e-commerce content requirements.
- Excellent attention to detail, particularly with packaging, labels, logos, product proportions and approved claims.
- Ability to work independently, manage multiple projects and deliver within timelines.
- Strong creative problem-solving skills and the ability to guide projects from concept to final output.
Preferred Industry Experience
Experience working with FMCG, beauty, skincare, wellness, nutraceutical, pharmaceutical, Ayurveda or other consumer product brands will be an advantage.
Candidates from creative agencies, production studios or digital-first consumer brands with strong product-video portfolios are also welcome.
Mandatory Portfolio Requirements
A portfolio and video showreel must be submitted along with the CV.
The portfolio should demonstrate:
- At least two complete product-led reels or digital advertisements.
- High-quality motion graphics and product animations.
- At least one edited UGC, influencer, expert-led or product-demonstration video.
- Photorealistic 3D product renders or CGI animations demonstrating lighting, materials and packaging accuracy.
- E-commerce product videos or product-benefit explainers.
- Original creative concepts demonstrating premium aesthetics and strong visual impact.
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