About the role
About Us:Mosaic Wellness is building digital first, health brands for elective health concerns.Man Matters, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.Be Body Wise, is an online women's elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child's physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.Job Summary:In this role you will build and grow a business category, you will be responsible for building relatable propositions, designing superior customer journeys, figuring out launch pipelines, optimizing for pre and post purchase customer experiences, driving revenue growth and customer retention.Key Responsibilities:Consumer Insights:Maintain a deep understanding of consumer behavior, triggers, barriers and trendsChampion a consumer-first mindset in all aspects of narrative building, platform development, communication and customer engagementUse consumer insights to build relatable propositions and enhance the overall customer experienceConsumer Journeys:Build and own funnels for pre and post purchase customer journeysCollaborate with internal teams and external partners to develop compelling narratives, creatives and messaging to improve funnelsContinuously optimize conversion funnels through A/B testing, consumer segmentation and other analytical techniquesIterate on internal tools and software to improve the customer experienceMonitor key metrics and improve funnel to achieve business goalsCross-Functional Collaboration:Collaborate closely with cross-functional teams including Marketing, Sales, ProductDevelopment, and Operations to align strategies and execution plans.Communicate effectively with stakeholders to provide updates on performance,challenges, and opportunitiesContinuous Improvement:Stay abreast of industry and category trends, competitor activities, and emerging technologiesIdentify areas for process improvement and implement solutions to enhance efficiency and effectiveness.Demonstrate a relentless determination and willingness to experiment, iterate, and adapt strategies based on results.
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