Jobgether
Website:
jobgether.com
Job details:
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Mobile Marketing Manager in India.
This role is a high-impact opportunity to lead global mobile marketing strategy across user acquisition, engagement, and retention at scale. You will design and execute data-driven mobile lifecycle programs that enhance customer journeys across multiple regions and platforms. Working in a fast-paced, cross-functional environment, you will collaborate closely with product, analytics, engineering, and finance teams to optimize mobile growth performance. The role requires a strong blend of technical expertise in mobile marketing tools and strategic thinking to drive measurable business outcomes. You will also play a key role in app store optimization, campaign experimentation, and performance tracking across global markets. This position is ideal for a senior marketing professional passionate about mobile ecosystems, growth, and lifecycle marketing excellence.
Accountabilities
- Lead the end-to-end strategy, execution, and optimization of global mobile marketing initiatives focused on acquisition, engagement, and retention.
- Design and manage mobile lifecycle programs to improve activation, expansion, retention, and re-subscription performance.
- Oversee campaign execution using CRM and marketing automation platforms such as Salesforce Marketing Cloud, Braze, Airship, or Leanplum.
- Manage mobile attribution and measurement through platforms like AppsFlyer, Adjust, or Branch.
- Analyze campaign performance data using advanced analytics tools, Excel, or Google Sheets to identify insights and optimization opportunities.
- Drive app store optimization strategies to improve visibility, downloads, and conversion rates.
- Ensure compliance with mobile privacy frameworks including GDPR, ATT, and SKAdNetwork.
- Collaborate with cross-functional teams including Product, Data Science, Analytics, and Finance to align marketing strategies with business goals.
- Launch and scale new mobile channels and programs across multiple regions and languages.
- Continuously test, iterate, and improve campaigns using experimentation and data-driven decision-making.
Requirements
- 10+ years of experience in mobile marketing, lifecycle marketing, or digital growth roles.
- Strong expertise in Salesforce Marketing Cloud and related tools (Email Studio, Journey Builder, Mobile Studio, Automation Studio).
- Hands-on experience with mobile measurement platforms such as AppsFlyer, Adjust, or Branch.
- Proven experience using CRM and engagement platforms like Braze, Airship, or Leanplum.
- Advanced analytical skills with strong proficiency in Excel or Google Sheets for campaign analysis.
- Deep understanding of mobile privacy regulations (GDPR, ATT, SKAdNetwork) and compliance requirements.
- Strong ability to manage complex, cross-functional initiatives in fast-paced environments.
- Experience launching and scaling mobile marketing programs across global markets.
- Excellent communication, stakeholder management, and strategic thinking skills.
- Strong attention to detail with a data-driven and experimentation-focused mindset.
Benefits
- Opportunity to lead global mobile marketing strategy at scale across millions of users.
- Exposure to advanced marketing automation, CRM, and mobile attribution ecosystems.
- Collaborative, innovation-driven environment working with global cross-functional teams.
- Strong career growth opportunities in a high-impact digital marketing function.
- Dynamic and fast-paced workplace focused on experimentation and continuous learning.
- Flexible hybrid work structure depending on role requirements.
How Jobgether Works
We use an
AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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