Social Media Specialist

MMP Capital is hiring a Social Media Specialist to execute social media initiatives with a focus on driving inbound leads and real business results.

This is a hands-on role working closely with the Director of Marketing & Branding (DMB) to elevate brand identity while attracting new customers and contributing to revenue growth.

This is also a growth opportunity—ideal for someone looking to deepen their experience in performance marketing, content strategy, profile analysis, accounts observation, and lead generation.

In-office (Monday–Friday), with opportunities to travel as you grow within the role.

Key Responsibilities

• Execute social media strategies across Instagram, Facebook (Meta), and LinkedIn in collaboration with the DMB 
• Plan content with our Graphic Designer and publish content across MMP Capital and its subsidiary brands 
• Support initiatives that elevate brand identity and positioning 
• Work within a team structure 

Lead Generation & Performance

• Support and execute campaigns focused on generating inbound leads 
• Contribute to content funnels that drive traffic, inquiries, and conversions 
• Help optimize conversion paths (CTAs, landing pages, lead forms) 

Analytics & Optimization

• Analyze performance with DMB across Meta and LinkedIn 
• Track engagement, CTR, conversions, and lead quality and report to DMB
• Continuously test and improve content based on performance 

Content & Creative

• Write strong, keyword-driven captions designed for discoverability and engagement 
• Focus on what drives performance: strong hooks, watch time, saves, shares, and content consistency 
• Collaborate with the graphic designer on short-form video, transitions, and static content 
• Maintain a high level of aesthetic quality and brand alignment 

Events & Field Marketing

• Support trade shows, workshops, and sales initiatives 
• Travel when given the opportunity to grow in the role 
• Capture real-time content that reflects the energy and culture of the team 

Tools & Growth

• Use AI tools to improve content creation and efficiency 
• Stay current abreast of trends, platform updates, and competitor activity 

Qualifications

• 3+ years of social media experience (agency or in-house) 
• Proven ability to contribute to lead generation or revenue through social 
• Strong understanding of Meta and LinkedIn analytics 
• Strong writing skills (captions, messaging, tone) 
• Experience working with designers or creative teams 

What We’re Looking For

• Strong taste level and aesthetic judgment 
• Interest in both creative and performance marketing 
• Organized, detail-oriented, and execution-focused 
• Coachable, collaborative, and motivated to grow 

Compensation & Benefits

• $65,000 salary 
• 401(k) 
• Health, dental, vision 
• Paid vacation 
• In-office (M–F) 

How Success is Measured

• Contribution to lead generation and pipeline 
• Improvement in content performance 
• Growth within the role over time