MIS Analyst

Skylight Mediakart

Website: mediakart.org
Job details:

JOB DESCRIPTION

Campaign Analyst (Digital Ads)

Key Responsibilities

• Prepare and share daily client reports covering metrics such as impressions, clicks, video views, reach, placements, and geo-wise data with ≥99% accuracy and 100% on-time delivery.

• Manage client queries with prompt acknowledgment (within 30–60 minutes) and resolution within 4 working hours.

• Coordinate campaign setup and go-live communications, including setup mails, go-live mails, and post-approval screenshots.

• Monitor campaign performance metrics (CTR, VTR, C2V, C2L, etc.) and identify reporting or performance discrepancies (≥98% accuracy).

• Monitor and Track brand safety, IVT and Ad-viewability using tools like IAS, DoubleVerify, Mfilterit, etc; escalate issues within 2 hours.

• Ensure daily budget tracking, accurate pacing, and smooth campaign execution (≥99% budget accuracy).

Key Performance Indicators (KPIs)

• Reporting Accuracy: ≥99%

• Reporting Timeliness: 100%

• Client Query Resolution: ≤4 working hours

• Discrepancy & Brand Safety Accuracy: ≥98%

• Budget Accuracy: ≥99%

• Escalations: 100% within 2 hours

• Zero pacing errors

Required Skills

• High attention to detail with strong analytical ability to work on data-heavy reports.

• Working proficiency in Excel / Google Sheets and experience with online reporting dashboards (e.g., Looker Studio, Power BI).

• Clear written and verbal communication skills with strong cross-team coordination ability.

• Ability to work under strict timelines, accuracy benchmarks, and time-sensitive deliverables, and must be flexible to support when required.

• Basic understanding of digital advertising metrics and terminology such as Impressions, Clicks, CTR, VTR, CPM, CPC, etc.

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