Executive Assistant (Meta & Google)

Job Title: Executive Assistant (Meta & Google)

Location: Remote

Employment Type: Full-time

Working Hours: 9 AM – 5 PM EST (Eastern Standard Time)

Industry: Digital Marketing / Performance Media / Agency Ops

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

This is not a traditional EA role. We’re looking for a performance marketer who knows Meta and Google Ads and is ready to act as a strategic right hand to the CEO of a fast-growing Canadian paid ads agency. This is a blended role: part performance marketer, part strategic operator. You’ll lead high-impact projects: auditing ad accounts, optimizing funnels and offers, building internal systems, and creating client acquisition decks. You won’t just support the CEO, you’ll think like one. We’re looking for a seasoned media buyer (Meta & Google) who’s grown into operations, executive support, or client-facing leadership. You’ll have full visibility across the business and play a core role in marketing, sales, and internal operations.

What We’re Looking For

• 5+ years in marketing, including 3+ years as a hands-on performance marketer/media buyer
• Direct experience running and auditing campaigns on Meta and Google Ads
• At least 2+ years in executive support, operations, or agency-side leadership roles
• Deep understanding of digital marketing, CRO, funnel strategy, and offer creation
• Familiarity with eCommerce and service business models
• Excellent English communication skills—clear, concise, and professional
• Proficiency with ad tools, Google Suite, ClickUp, Slack, and presentation software
• Proven ability to think strategically and execute autonomously
• Strong client-facing, communication, and light sales support skills
• Highly organized and comfortable working independently in a fast-paced agency
• Prior experience at an advertising agency or marketing consultancy is a plus
• Background in client success, project management, or creative strategy is a plus
• Interest in AI-based tools, automation, and system optimization is a plus

What You’ll Do

• Conduct deep-dive audits of Meta and Google ad accounts (eCommerce and service-based)
• Prepare compelling pitch decks and audit reports for leads and prospects
• Analyze client funnels, landing pages, and websites to provide actionable CRO insights
• Recommend optimized offers, messaging angles, and ad creative strategies
• Re-engage cold leads and former clients via email and CRM follow-ups
• Serve as a strategic proxy for the CEO—manage inboxes, communications, and follow-ups
• Provide post-meeting summaries and drive action item completion
• Maintain structured communication with clients, team members, and leads
• Coordinate internal and external scheduling
• Track and report key business metrics and KPIs (financial, marketing, team-level)
• Assist with cash flow visibility, financial overviews, and basic expense tracking
• Oversee ClickUp task management and project coordination
• Lead the documentation and refinement of SOPs and operational workflows
• Support client onboarding/offboarding processes and team hiring efforts
• Research and implement software tools, automations, and AI agents
• Support the creation of lead magnets, newsletters, and other growth assets
• Collaborate on cross-functional projects with the Operations Manager

Key Performance Metrics (KPIs)

• Quality and clarity of pitch/audit decks delivered to the CEO
• CEO task completion rate with minimal follow-up
• Number of SOPs or process improvements implemented each month

What You’ll Get

• A high-impact, strategic role working directly with the CEO
• Full remote flexibility, with an EST-based schedule
• Deep involvement across marketing, operations, sales, and client strategy
• Paid time off and strong growth potential
• Highly competitive compensation (2500-3250 CAD) based on experience