Digital Growth & E-Commerce Manager

Digital Growth & E-Commerce Manager

Location: Fletcher, NC
Department: Marketing / Digital Commerce
Reports To: Channel Operations Manager
FLSA Status: Exempt
Employment Type: Full-Time

About the Role

Microtech Knives is looking for a hands-on Digital Growth & E-Commerce Manager to power the performance of our direct-to-consumer website. This role sits at the intersection of brand, technology, and revenue—owning the execution that turns traffic into customers and customers into lifelong collectors.

This is not a high-level strategy role. This is a builder role. You’ll be inside the systems every day—optimizing pages, improving performance, executing SEO, and refining the digital experience to ensure our website performs at the same elite level as the products we make.

If you thrive on execution, care deeply about user experience, and love seeing measurable impact from your work, this role was built for you.

What You’ll Own

• Website performance, conversion, and revenue efficiency

• Organic growth through SEO and site optimization

• Site readiness for paid media, launches, and high-traffic events

• Customer experience across product discovery, purchase, and checkout

• A premium digital storefront that reflects Microtech’s craftsmanship and brand standards

What You’ll Do

Website Experience & Optimization

• Own the day-to-day health, performance, and usability of the Microtech Knives website

• Build, optimize, and maintain product pages, landing pages, and collections

• Support product launches, promotions, and content updates in partnership with Marketing

• Ensure mobile responsiveness, fast page speed, and best-in-class UX

• Troubleshoot site issues and drive solutions quickly

SEO & Organic Growth

• Execute on-page SEO strategies including metadata, internal linking, content optimization, and site structure

• Monitor keyword rankings, organic traffic, and technical SEO performance

• Conduct regular SEO audits and implement improvements

• Partner with content and marketing teams to expand search visibility and demand capture

Conversion & Customer Experience

• Optimize product pages and checkout flows to reduce friction and increase conversion

• Analyze user behavior and site data to uncover opportunities for improvement

• Support testing initiatives to continuously improve performance

• Ensure the digital experience supports premium purchasing behavior

Traffic & Launch Enablement

• Partner with paid media and marketing teams to ensure landing pages support campaign goals

• Prepare the site for product drops, launches, and high-traffic events

• Maintain site stability and performance during peak demand periods

Analytics & Performance Reporting

• Track and report on key metrics including conversion rate, revenue per session, traffic sources, engagement, and page performance

• Deliver clear performance insights and recommendations to the Channel Operations Manager

• Proactively identify risks, opportunities, and optimization priorities

What You Bring

• 4–7 years of hands-on experience in e-commerce, digital growth, or website management

• Strong working knowledge of web design, site optimization, and CMS platforms

• Proven experience executing SEO initiatives that drive measurable results

• Understanding of conversion optimization and customer experience best practices

• Comfort working directly in e-commerce platforms, analytics tools, and testing environments

• High attention to detail, strong execution discipline, and a builder mindset

Nice-to-Have Experience

• Shopify or custom e-commerce platforms

• GA4 and advanced website analytics tools

• SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar

• Basic HTML/CSS knowledge

• Experience supporting premium, enthusiast, or collector-driven brands

• Familiarity with email and SMS platforms in a supporting capacity

Core Strengths for Success

• Brand stewardship and attention to detail

• Conversion Rate Optimization (CRO)

• Cross-functional collaboration

• Digital traffic support and readiness

• E-commerce platform proficiency

• Ownership and accountability

• Revenue and performance analytics

• Strategic execution

Compensation & Benefits

• Competitive salary based on experience

• Performance-based bonus tied to website optimization and growth

• Comprehensive benefits package

• Opportunity to grow with a premium, American-made brand

Why Microtech Knives

Microtech Knives is built on precision, craftsmanship, and uncompromising quality. Our customers expect excellence at every touchpoint—from the first click to the final product in hand. This role is critical to delivering a digital experience that reflects the innovation, performance, and attention to detail that define our brand.

Equal Opportunity Employer

Microtech Knives is an Equal Opportunity Employer (EOE). We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on any legally protected characteristic.