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Sales and Marketing Director - RE Developer

Min Experience

15 years

Location

Qatar

JobType

Full Time

About the job

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About the role

The Sales and Marketing Director will lead the sales, leasing, and marketing strategy for a landmark mixed-use and entertainment development in Qatar, targeting HNWIs, institutional investors, and global brands. This role requires strategic leadership, market expertise, and a strong network to drive revenue, brand positioning, and high-profile tenant acquisition. Client Details The client is a prominent real estate developer behind a landmark mixed-use and entertainment development in Qatar. They focus on creating high-profile lifestyle destinations, integrating luxury residential, hospitality, retail, and entertainment components to attract local, regional, and international audiences. Description Strategic Planning and Market Positioning * Formulate a comprehensive sales, leasing, and marketing strategy aligned with the project's feasibility study and financial objectives. * Establish market positioning to attract local, regional, and international audiences. * Conduct in-depth analysis of market trends, customer preferences, and competitor activity to refine pricing, offerings, and positioning. * Identify target segments, including HNWIs, institutional investors, international tenants, and corporate clients. * Oversee the creation of a compelling brand identity that highlights the project's unique value proposition in Qatar's real estate market. Sales Management * Lead pre-sales and off-plan sales initiatives to maximize early revenue opportunities. * Develop targeted sales campaigns for villa and residential unit buyers to drive engagement and conversion. * Build and maintain relationships with HNWIs, brokers, real estate agencies, and institutional investors. * Oversee negotiation and execution of high-value deals to secure favorable terms. Leasing Management * Drive leasing strategy for retail and entertainment spaces, attracting high-profile tenants. * Build partnerships with global and local retail, F&B, and entertainment brands. * Oversee lease negotiations, ensuring terms align with financial objectives and tenant satisfaction. * Manage tenant relationships from onboarding to ongoing engagement to maximize retention. Marketing Leadership * Develop and oversee 360-degree marketing campaigns across digital, traditional, and experiential platforms. * Collaborate with creative agencies, PR firms, and digital marketing partners. * Work closely with the Design Director to ensure marketing materials and experiences reflect the project's design and lifestyle objectives. * Lead the development of showrooms, mock-ups, and experiential marketing spaces to captivate buyers and tenants. Collaboration with Internal and External Stakeholders * Align with Finance, Design, and Project Directors to ensure seamless coordination of marketing, sales, and operational objectives. * Establish strong partnerships with brokers, retail brands, and corporate clients to enhance the project's reach and appeal. * Provide actionable insights from the market to refine the project's offerings and strategies. Reporting and Performance Management * Implement a robust reporting system to track: * Residential sales performance. * Commercial leasing activity. * Marketing campaign ROI and effectiveness. * Customer satisfaction and retention metrics. * Present data-driven recommendations to optimize sales, leasing, and marketing strategies. Team Leadership * Build, train, and mentor a high-performing sales, leasing, and marketing team. * Foster a results-driven culture that encourages innovation, collaboration, and accountability.

About the company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of: Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.

Skills

sales
marketing
leasing
branding
market analysis
customer relationship management
digital marketing
team leadership