Sales and Marketing Director - RE Developer

The Sales and Marketing Director will lead the sales, leasing, and marketing strategy for a landmark mixed-use and entertainment development in Qatar, targeting HNWIs, institutional investors, and global brands. This role requires strategic leadership, market expertise, and a strong network to drive revenue, brand positioning, and high-profile tenant acquisition. Client Details The client is a prominent real estate developer behind a landmark mixed-use and entertainment development in Qatar. They focus on creating high-profile lifestyle destinations, integrating luxury residential, hospitality, retail, and entertainment components to attract local, regional, and international audiences. Description Strategic Planning and Market Positioning * Formulate a comprehensive sales, leasing, and marketing strategy aligned with the project's feasibility study and financial objectives. * Establish market positioning to attract local, regional, and international audiences. * Conduct in-depth analysis of market trends, customer preferences, and competitor activity to refine pricing, offerings, and positioning. * Identify target segments, including HNWIs, institutional investors, international tenants, and corporate clients. * Oversee the creation of a compelling brand identity that highlights the project's unique value proposition in Qatar's real estate market. Sales Management * Lead pre-sales and off-plan sales initiatives to maximize early revenue opportunities. * Develop targeted sales campaigns for villa and residential unit buyers to drive engagement and conversion. * Build and maintain relationships with HNWIs, brokers, real estate agencies, and institutional investors. * Oversee negotiation and execution of high-value deals to secure favorable terms. Leasing Management * Drive leasing strategy for retail and entertainment spaces, attracting high-profile tenants. * Build partnerships with global and local retail, F&B, and entertainment brands. * Oversee lease negotiations, ensuring terms align with financial objectives and tenant satisfaction. * Manage tenant relationships from onboarding to ongoing engagement to maximize retention. Marketing Leadership * Develop and oversee 360-degree marketing campaigns across digital, traditional, and experiential platforms. * Collaborate with creative agencies, PR firms, and digital marketing partners. * Work closely with the Design Director to ensure marketing materials and experiences reflect the project's design and lifestyle objectives. * Lead the development of showrooms, mock-ups, and experiential marketing spaces to captivate buyers and tenants. Collaboration with Internal and External Stakeholders * Align with Finance, Design, and Project Directors to ensure seamless coordination of marketing, sales, and operational objectives. * Establish strong partnerships with brokers, retail brands, and corporate clients to enhance the project's reach and appeal. * Provide actionable insights from the market to refine the project's offerings and strategies. Reporting and Performance Management * Implement a robust reporting system to track: * Residential sales performance. * Commercial leasing activity. * Marketing campaign ROI and effectiveness. * Customer satisfaction and retention metrics. * Present data-driven recommendations to optimize sales, leasing, and marketing strategies. Team Leadership * Build, train, and mentor a high-performing sales, leasing, and marketing team. * Foster a results-driven culture that encourages innovation, collaboration, and accountability.

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