Data Analyst / BI Developer - Customer & Digital Analytics

Leading UK financial services company require a Data Analyst / BI Developer to enhance their customer and digital analytics capabilities. You will be joining at a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools (Python / Power BI) to aid strategic decision making and increase ROI. You will work with the CRM team and 3rd Party companies to enhance customer profiling and maximise marketing channels. Key Responsibilities: Analyse and interpret data from multiple sources (Digital / 3rd Parties / Customer) to improve performance, budget efficiency, and ROI. Track key customer KPIs and support acquisition and retention strategies through A/B testing and data insights. Conduct statistical analysis to identify trends, patterns, and outliers that inform strategic decisions. Present complex data in clear, actionable formats for various stakeholders. Build and maintain dashboards and reports using Excel, Power BI, Tableau, or similar tools. Manage relationships with external lead generation partners. Collaborate with cross-functional teams to deliver data-driven solutions.

Leading UK financial services company