Website:
firstsightd2c.com
Job details:
Company Description
First Sight partners with retail and enterprise brands to accelerate their growth by focusing on discovery, conversion, and expansion strategies. We specialize in building scalable systems, enabling brands to thrive in both digital and physical marketplaces. Our expertise includes performance marketing, marketplace and quick commerce growth, conversion-focused Shopify builds, and cross-border market expansion across India and MENA. By delivering solutions that drive action, improve user experiences, and unlock new revenue channels, we empower modern brands to grow smarter and more efficiently.
Role Description
This is a full-time remote position for a Meta and Google Analyst. The role involves managing and optimizing campaigns across Meta (Facebook, Instagram) and Google platforms to drive performance and achieve business objectives. Daily tasks include analyzing campaign data, generating insights for performance improvement, creating and implementing advertising strategies, and working collaboratively with cross-functional teams to track key performance metrics and refine campaigns for maximum impact.
Qualifications
- Proficiency in Meta Ads Manager and Google Ads platforms for campaign creation and optimization
- Strong analytical skills with experience in data interpretation and performance reporting
- Familiarity with digital marketing principles, including conversion optimization and customer journey mapping
- Excellent problem-solving and decision-making abilities for campaign adjustments and success
- Strong communication and collaboration skills to work effectively with cross-functional teams
- Working knowledge of SEO, PPC strategy, and A/B testing methodologies is a plus
- Experience with e-commerce platforms like Shopify and knowledge of cross-border marketing strategies is preferred
- Bachelor’s degree in Marketing, Business Analytics, or a related field is an advantage
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