Website:
beautyblume.in
Job details:
Company Description Beauty Blume is a growing beauty and personal care brand focused on delivering high-quality, thoughtfully formulated products to a diverse customer base. The company emphasizes innovation, customer experience, and data-driven decision-making in both product development and marketing. Beauty Blume fosters a collaborative environment where team members can experiment, learn, and contribute to brand growth. The organization values integrity, inclusivity, and sustainable business practices, offering opportunities for professional development and impact. Team members are encouraged to bring new ideas, test them quickly, and help shape the brand’s presence in a competitive market.
Role Description This is a full-time, on-site Performance Marketer role based in the Greater Delhi Area. The Performance Marketer will plan, execute, and optimize paid marketing campaigns across channels such as search, social, display, and e-commerce platforms to drive customer acquisition and revenue growth. Day-to-day responsibilities include setting up campaigns, managing budgets and bids, monitoring key performance metrics, and running A/B tests on creatives, audiences, and landing pages. The role involves collaborating with creative, content, and product teams to align messaging with brand objectives, as well as preparing performance reports and insights for stakeholders. The Performance Marketer will continually explore new channels, tools, and strategies to improve ROAS and overall marketing efficiency.
Qualifications
- Strong skills in performance marketing, including paid search, paid social, and display advertising.
- Experience with analytics and tracking tools (e.g., Google Analytics, ad platform dashboards, conversion tracking, pixel setup).
- Ability to manage budgets, forecast campaign performance, and optimize for KPIs such as CAC, ROAS, and LTV.
- Comfort with A/B testing, audience segmentation, and data-driven decision-making.
- Understanding of e-commerce or D2C marketing funnels and customer journey optimization.
- Excellent written and verbal communication skills, with the ability to present insights clearly.
- Collaborative mindset and ability to work cross-functionally with creative, product, and operations teams.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in the beauty, personal care, or consumer brands sector is an advantage.
- Willingness to work on-site in the Greater Delhi Area and adapt in a fast-paced, growing organization.
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