Website:
hos-bharat.com
Job details:
Company Description HOS Bharat – The House of Startups empowers India’s startups and MSMEs with capital, strategic guidance, and brand-building support to accelerate growth. The company specializes in unlocking government grants, equity funding, and investor connections, helping emerging businesses access critical financial resources. In addition, HOS Bharat provides end-to-end services in digital strategy, branding, and social media marketing to strengthen market presence. By combining funding expertise with impactful positioning, HOS Bharat enables startups to stand out, scale efficiently, and compete confidently in the business landscape.
Role Description This is a full-time, on-site role for a Meta and Google Ads Expert based in Ahmedabad. The role involves planning, creating, and managing performance-driven advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads, including search, display, and video. The expert will be responsible for keyword research, audience targeting, A/B testing of ad creatives, bid and budget optimization, and monitoring campaign performance against defined KPIs. Daily tasks include analyzing campaign data, preparing performance reports, and recommending improvements to maximize ROI for startup and MSME clients. The role also includes close collaboration with the digital marketing and branding teams to align ad strategies with overall marketing objectives and client goals.
Qualifications
- Candidates should possess strong expertise in Meta Ads (Facebook, Instagram) and Google Ads, including search, display, and video campaign management.
- Candidates should possess skills in campaign strategy, keyword and audience research, bid management, and budget optimization.
- Candidates should possess abilities in performance analysis, conversion tracking, A/B testing, and data-driven decision-making.
- Candidates should possess knowledge of digital marketing fundamentals, SEO basics, landing page optimization, and funnel strategy.
- Candidates should possess proficiency with analytics and reporting tools such as Google Analytics, Google Tag Manager, and platform dashboards.
- Candidates should possess strong communication and client-facing skills, with the ability to present insights and recommendations clearly.
- Relevant certifications in Google Ads, Meta Blueprint, or digital marketing are highly beneficial.
- A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
- Experience working with startups or MSMEs, and familiarity with grant or funding-driven campaigns, will be an advantage.
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