TraviYo
Website:
traviyo.com
Job details:
About Traviyo:
Traviyo is a leading travel tech platform providing CRM, itinerary builders, and automation tools to empower travel agencies worldwide. As we expand our reach, we're looking for a data-driven performance marketer who specializes in Google Ads optimization and has hands-on experience with Meta Ads to boost ROI and drive qualified leads.
Job Summary:
We’re hiring a performance-focused Google Ads & Meta Ads with 3–4 years of experience who can independently manage, scale, and optimize paid campaigns. You should be highly analytical, ROI-focused, and comfortable managing ad budgets in competitive markets.
Key Responsibilities:
- Plan, launch, and optimize high-converting Google Ads campaigns (Search, Display, YouTube, and Remarketing).
- Set up and manage effective Meta Ads campaigns (Facebook & Instagram), including lookalike and retargeting strategies.
- Conduct deep keyword and audience research to identify growth opportunities.
- Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead.
- Create, test, and optimize ad copy and visuals in collaboration with the content/design team.
- Implement and manage conversion tracking, UTM tagging, and analytics for both platforms.
- Prepare and present clear campaign performance reports, with insights and action plans.
- Stay current with the latest advertising trends, tools, and algorithm changes on both platforms.
Requirements:
- 3–4 years of proven experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation.
- Hands-on experience with Google Analytics, Google Tag Manager, and Meta Business Suite.
- Excellent optimization skills – with a track record of reducing CPL and increasing conversions.
- Google Ads and Meta Ads certification is a plus.
Company: Traviyo
Website: www.traviyo.com
Location: F-17, Third floor, Sector 6, Noida
Nearest metro station: Noida sector-15
Job Type: Full-Time
Experience Level: 3 to 5 Years
Salary: Between 30K - 50K
Working Days: Monday to Saturday
Working Timings : 10:00 Am to 7:00 Pm
Click on Apply to know more.