Digital Molecule Pvt Ltd
Website:
digitalmolecule.in
Job details:
About The Company
Digital Molecule Private Limited is a trusted digital partner based in New Delhi, India. Since 2012, we’ve supported businesses with modern design, clear strategy, and results-driven digital work. From building websites and apps to running SEO, social media, and paid ads, we focus on results that help businesses move forward.
About The Role
We are looking for a result-driven Meta Ads Specialist who can plan, execute, and optimize high-performing ad campaigns across Facebook & Instagram. The ideal candidate should have hands-on experience in the EdTech domain and a strong understanding of lead generation and performance marketing.
Key Responsibilities
- Plan, execute, and manage paid campaigns on Meta platforms (Facebook & Instagram)
- Generate high-quality leads for EdTech clients while maintaining cost efficiency
- Develop campaign strategies aligned with client goals (lead generation, conversions, app installs, etc.)
- Perform audience research, targeting, and segmentation for better campaign performance
- Create and test ad creatives, copies, and formats (A/B testing)
- Monitor campaign performance and optimize for CTR, CPL, ROAS, and conversions
- Analyze data using Meta Ads Manager and provide actionable insights
- Manage budgets effectively and ensure maximum ROI
- Collaborate with the creative and content team for high-converting ad creatives
Required Skills & Qualifications
- Minimum 1 year of full-time experience running Meta Ads campaigns
- Proven experience in EdTech marketing campaigns (lead generation is a must)
- Hands-on experience with Meta Ads Manager and Pixel tracking
- Knowledge of audience targeting, retargeting, and lookalike audiences
- Analytical mindset with the ability to interpret data and optimize campaigns
- Good communication and reporting skills
Preferred Skills
- Experience in scaling campaigns with high budgets
- Familiarity with CRM tools and lead management
- Basic knowledge of Google Ads is a plus
What We’re Looking For
- Performance-driven mindset
- Detail-oriented and data-focused approach
- Ability to work in a fast-paced agency environment
- Proactive in testing and learning new strategies
Why Join Digital Molecule?
- Opportunity to work with fast-growing EdTech brands
- Performance-driven work culture
- Learning and growth opportunities in digital marketing
Skills: edtech,meta ads,lead generation,campaigns
Click on Apply to know more.