Website:
shopselectives.com
Job details:
About Selectives
Selectives is a premium multi-designer fashion platform that brings together carefully curated collections from leading Indian designers. We are focused on delivering a luxury shopping experience and are looking for a highly experienced Meta Ads Specialist to drive customer acquisition, revenue growth, and profitability through performance marketing.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop full-funnel strategies for customer acquisition, retargeting, and retention.
- Optimize campaigns to achieve target ROAS, CPA, and conversion rates.
- Create and test audience segments using Custom Audiences, Lookalike Audiences, and interest-based targeting.
- Conduct A/B testing for creatives, ad copy, audiences, and landing pages.
- Monitor campaign performance and optimize budgets daily.
- Work closely with the creative and content teams to develop high-performing ad creatives.
- Set up and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign data and prepare weekly and monthly performance reports.
- Stay updated with Meta advertising trends and best practices.
Required Qualifications
- 3–5+ years of hands-on experience managing Meta Ads.
- Proven experience working with fashion, luxury, beauty, lifestyle, or D2C e-commerce brands.
- Strong understanding of performance marketing and conversion optimization.
- Experience with Shopify and Meta Pixel implementation.
- Excellent analytical and reporting skills.
- Strong communication and problem-solving abilities.
- Ability to manage advertising budgets efficiently.
Preferred Qualifications
- Experience managing monthly ad budgets of ₹10 Lakhs or more.
- Knowledge of GA4 and attribution tools.
- Portfolio or case studies demonstrating successful Meta Ads campaigns.
Employment Type
Full-Time or Contract
Location
Remote / Hybrid (as applicable)
Click on Apply to know more.