Keyword India Network Pvt Ltd
Website:
keywordindia.com
Job details:
Company Description Keyword India Network Private Limited is an ISO-certified digital marketing agency specializing in web branding and web marketing since 2012. The company focuses on brand building and promotion by combining technology, innovation, and strict quality policies to transform ideas into successful brands. Services include website development and design, social media marketing, search engine optimization, and graphic design, all aimed at driving significant growth for clients’ businesses. Internet marketing solutions are aligned with Google SEO guidelines and white-hat techniques to ensure ethical, sustainable results for a diverse client base.
Location : Noida Sector 62
Experience: Min 4year's
Salary : Upto 5 LPA
Role Description The Meta Ads Specialist will manage and optimize advertising campaigns across Meta platforms (Facebook, Instagram, Audience Network) to achieve performance and branding goals. Responsibilities include planning media strategies, setting up and monitoring campaigns, conducting A/B tests on creatives and audiences, and analyzing performance data to improve ROI and reduce acquisition costs. The role also involves collaborating with designers and content teams to develop effective ad creatives, preparing regular performance reports, and staying up to date with Meta’s policies and industry trends. This is a full-time, on-site role based in Noida, requiring close coordination with internal teams and timely execution of campaigns for multiple clients.
Qualifications
- Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget management, and pixel/event tracking.
- Proficiency in performance analysis using tools such as Meta Analytics, Google Analytics, and Excel for reporting and optimization.
- Experience in digital marketing and social media advertising, with a focus on lead generation, e-commerce, or brand awareness campaigns.
- Ability to collaborate with design and content teams to create high-performing ad creatives and landing pages.
- Good understanding of SEO, overall digital marketing strategies, and how paid campaigns integrate with organic efforts.
- Strong analytical, problem-solving, and time-management skills, with attention to detail and data-driven decision-making.
- Effective written and verbal communication skills and the ability to present insights to stakeholders clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in Meta Ads or digital marketing are an advantage.
- Previous experience in an agency environment or handling multiple client accounts is preferred.
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