Website:
incredipets.app
Job details:
About Incredipets
Incredipets is a fast-growing pet services company on a mission to make every pet's life incredible. From grooming and boarding to training and wellness, we create exceptional experiences for pets and the families who love them. We're scaling fast across India and building a brand people remember.
About the Role
We're hiring a Meta Ads Specialist — a deep expert in Meta (Facebook, Instagram, WhatsApp, Audience Network) who has lived inside Ads Manager for years and knows the platform like the back of their hand.
This is an individual contributor role for someone with 4–6 years of hands-on Meta experience who can independently own strategy, setup, optimisation, and reporting for our paid social spend. You'll work directly with the founders and marketing lead, and your work will move the needle on growth every single day.
What You'll Do
• Own end-to-end Meta Ads strategy across Facebook, Instagram, and WhatsApp — from briefing to setup to scaling
• Plan and run campaigns across the full funnel: awareness, consideration, leads, conversions, and retention
• Build, test, and scale creatives in partnership with the brand and content team
• Set up and manage pixel, CAPI, custom events, audiences, and lookalikes — clean tracking, no shortcuts
• Run rigorous A/B tests on creatives, copy, audiences, placements, and bidding strategies
• Own daily/weekly reporting — CTR, CPM, CPL, CPA, ROAS, LTV — and turn data into next week's plan
• Collaborate with the brand team to shape ad-first creative briefs (not adapted-from-organic)
• Stay on top of Meta's product roadmap (Advantage+, Reels Ads, etc.) and bring new ideas in fast
• Manage budgets responsibly — we treat every rupee like it's our own
What We're Looking For
• 4–6 years of hands-on Meta Ads experience (in-house or agency)
• Has personally managed monthly Meta spend in the range of ₹5L+ at minimum
• Deep understanding of Meta Ads Manager, Business Manager, Pixel, CAPI, and Events Manager
• Strong creative eye — knows what hooks work, what scrolls past, and what converts
• Comfortable with funnel math, blended ROAS, attribution, and incrementality concepts
• Strong analytical chops — Excel/Sheets fluency is non-negotiable; bonus for SQL or GA4
• Can independently brief creative teams and turn business goals into ad strategy
• Comfortable working on-site 6 days/week at our Gurgaon Sector 49 office
• A genuine love for pets — you'll be marketing to people who love their dogs and cats more than most things
Bonus Points
• Experience with D2C, services, or local-business marketing
• Familiarity with Google Ads, YouTube Ads, or other paid channels
• Has built or scaled a brand from early stage to meaningful scale
• Comfortable shooting/editing simple ad creatives yourself when needed
• Has worked with influencer-led performance campaigns
Why Join Incredipets
• Real ownership — own the entire Meta P&L for a fast-growing brand from day one
• Founder access — work directly with the people building the company
• Scale with us — early team member at one of India's fastest-growing pet brands
• Pet-friendly office — bring yours, work alongside them
• Growth path — clear runway to Head of Performance / Marketing as we scale
Compensation
As per market standards — competitive, based on experience and track record + perks.
How to Apply
Apply directly through this LinkedIn listing, or email your resume to Hr@incredipets.in.
If you've personally scaled a Meta account you're proud of — share the numbers (spend, ROAS, what you changed). That tells us more than any CV.
Click on Apply to know more.