GrowBySearch
Website:
growbysearch.com
Job details:
About GrowBySearch
GrowBySearch is a performance-driven digital marketing agency based in Faridabad. We help businesses scale through SEO, paid media, and content strategy. We're building a high-output performance marketing team and looking for a Meta Ads Specialist who can own paid social campaigns end-to-end — from strategy to execution to optimization.
If you know how to turn ad spend into measurable results, understand that creative is the new targeting, and can manage campaigns independently without hand-holding — we want to talk.
Salary: Negotiable based on experience.
Working Hours: 9:00 AM – 5:30 PM
Working Days: Mon–Fri + 2 Saturdays/month
What You'll Be Doing
- Planning, launching, and managing Meta Ads campaigns (Facebook & Instagram) across multiple client accounts
- Building full-funnel campaign structures — TOF (awareness/reach), MOF (engagement/consideration), BOF (leads/conversions)
- Writing compelling ad copy across multiple angles: benefit-led, pain-agitate-solve, social proof, urgency, and more
- Setting up and managing lead generation campaigns using Instant Lead Forms, WhatsApp Ads, and landing page traffic
- Creating creative briefs for designers — specifying formats (static, carousel, Reels, video), copy direction, and visual references
- Producing ad creatives independently using Canva, AI tools (ChatGPT, etc.), and video editing software when needed
- Monitoring campaign performance daily and optimizing for CPL, CPA, ROAS, and other KPIs
- Managing ad budgets efficiently — scaling winners, killing underperformers, and reallocating spend based on data
- Setting up and maintaining Meta Pixel, Conversions API (CAPI), and event tracking via GTM
- Producing weekly and monthly performance reports with clear insights and next steps
- Collaborating with the SEO and content teams to align paid and organic strategies
What We're Looking For
- 2–3 years of hands-on experience managing Meta Ads campaigns (agency experience is a strong plus)
- Strong understanding of campaign objectives, bidding strategies, audience targeting, and Advantage+ campaign types
- Experience with lead generation campaigns — Lead Forms, WhatsApp Ads, and conversion-optimized traffic
- Ability to write ad copy that converts — not just grammatically correct, but strategically sharp
- Working knowledge of Meta Business Manager, Events Manager, and Ads Manager
- Familiarity with Meta Pixel, CAPI setup, and UTM tracking
- Comfort reading dashboards and reports — you should know what CPL, CTR, CPM, ROAS, and frequency mean and what to do when they move
- Ability to manage multiple client accounts independently without constant supervision
- Strong communication skills — you'll be explaining performance data to non-technical stakeholders
Strongly Preferred
Candidates with video editing skills will be given strong preference, in addition to mandatory Meta Ads and Google Ads expertise.
- Video editing skills — ability to create and edit short-form ad creatives, Reels, and UGC-style videos (CapCut, Premiere Pro, DaVinci Resolve, or similar)
- Google Ads proficiency — hands-on experience running Search, Display, or Performance Max campaigns alongside Meta
- Ability to produce ad creatives independently using Canva, ChatGPT, and other AI design/content tools — not just briefing a designer, but getting things done yourself when needed
Perks and Benefits
- Performance Bonus - Monthly incentives tied to campaign performance and client retention
- Premium Tools Access - Full access to Meta Ads tools, Canva Pro, analytics platforms, and creative tools at no personal cost
- Career Growth - Fast-track growth in a growing agency with real ownership of client accounts and campaigns
- Skill Development - Exposure to SEO, Google Ads, and content strategy alongside your paid social expertise
- Collaborative Team - Small, focused team where your campaigns directly impact client results and agency revenue
How to Apply
Send your resume along with a brief note on campaigns you've managed (industries, budgets, results) to social@growbysearch.com
If you have a portfolio of video ads or creatives you've produced, include that too — it'll go a long way.
- Vipul Plaza, C-523, Sector 81, Faridabad – 121002
Click on Apply to know more.