Mobyink Innovation Pvt Ltd
Website:
mobyink.com
Job details:
Company Description Mobyink Innovation Pvt Ltd is a digital-first agency focused on helping direct-to-consumer brands grow and scale online. The company delivers integrated solutions across social media marketing, social media optimization, website development, and e-commerce management to build impactful digital presences. Mobyink combines creativity, innovation, and data-driven strategies to enhance performance marketing, search engine visibility, and brand engagement. The team partners closely with clients to drive measurable growth and position their brands for long-term digital success.
Role Description The Meta Ads Manager will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram, etc.) for a range of D2C clients. This full-time, on-site role based in Jaipur includes managing campaign structures, audience targeting, budgets, and bidding strategies to achieve performance goals such as ROAS, conversions, and lead generation. The role involves creating and testing ad creatives, collaborating with design and content teams, and ensuring alignment with overall marketing and brand strategies. The Meta Ads Manager will monitor campaign performance, prepare regular reports and insights, and make data-driven recommendations for continuous improvement. The position also includes staying updated on Meta policies, platform changes, and best practices, while coordinating with clients and internal stakeholders on campaign plans and outcomes.
Qualifications
- Candidates should possess strong Communication skills, including clear client-facing communication and effective collaboration with internal teams.
- Candidates should possess Sales-related skills, such as understanding funnels, conversion-focused strategies, and revenue-driven decision-making.
- Candidates should possess Marketing skills, including performance marketing, audience segmentation, and data-driven campaign planning.
- Candidates should possess Advertising skills, particularly hands-on experience with Meta Ads Manager, ad creation, A/B testing, and campaign optimization.
- Candidates should possess Project Management skills to handle multiple campaigns, meet deadlines, and coordinate tasks across teams.
- Experience with analytics tools (e.g., Meta Business Suite, Google Analytics) and proficiency in interpreting campaign metrics and KPIs.
- Prior experience in managing D2C or e-commerce advertising campaigns is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Jaipur and adapt to a fast-paced, results-oriented environment.
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