CeeQ
Website:
ceeq.in
Job details:
We seek a Performance Marketing Specialist for a D2C brand(Health and Wellness) in Bengaluru.
Job Responsibilities
● Own and scale Meta Adsperformance end-to-end - campaign structure, audience strategy, creative testing, budget scaling, and ROAS optimisation across prospecting, retargeting, and reactivation
● Identify and scale winning combinations of audiences, creatives, hooks, and offers through continuous testing and structured experimentation on Meta.
● Work closely with Creative and Product teams, bringing a strong creative sense to guide messaging, hooks, formats, and iterations that translate into high-performing, scalable Meta ad creatives.
● Drive retention and LTV growth by activating CRM-ledjourneys (Email, WhatsApp, Push, SMS, RCS) for onboarding, education, replenishment, cross-sell, and win-back.
● Build and leverage high-intent & lookalike audiences usingCRM, purchase behavior, cohort insights, and Meta signal optimisation.
● Own core growth KPIs including Revenue, CAC, ROAS, First Purchase Rate, Repeat Purchase Rate, and LTV, with a clear focus on profitable scale.
Job Requirements
● 3 years of hands-on D2C performance marketing experience, with deep expertise in Meta Ads execution and scaling.
● Proven success scaling Meta campaigns while maintaining or improving ROAS and retention metrics.
● Strong experience with CRM/lifecycle tools (WebEngage, MoEngage, Clevertap).
● Solid understanding of GA4, Shopify, attribution, and cohort analysis.
● Highly analytical, experiment-driven, and comfortable owning aggressive growth targets.
Click on Apply to know more.