Website:
tworabbits.in
Job details:
*Job Title:* Meta Ads Expert
*Location:* Surat (On-site)
*Job Type:* Full-Time
*Experience Required:* 2+ Years
*About Us:*
We are a performance-driven marketing agency looking for a Meta Ads Expert who understands growth, scaling, and conversion-focused advertising. We are not looking for boost-post marketers. We need someone who can strategically build, optimize, and scale campaigns that deliver measurable business results.
*Key Responsibilities:*
• Build and execute high-converting Meta ad strategies focused on leads, sales, and business growth
• Create and optimize complete funnel structures (TOF, MOF, BOF)
• Scale winning campaigns while maintaining target ROAS and CPL
• Manage and optimize Facebook & Instagram campaigns with advanced audience segmentation
• Develop retargeting, lookalike, and customer journey-based campaigns
• Analyze campaign performance using data and AI tools for better decision-making
• Handle multiple client ad accounts across multiple industries
• Monitor and optimize KPIs including ROAS, CTR, CPL, CPA, CPC, CPM
• Identify scaling opportunities and solve performance bottlenecks
• Coordinate with creative and content teams for high-performing ad creatives
*Requirements:*
• 2+ years of proven experience in Meta Ads
• Strong expertise in campaign scaling and budget optimization
• Deep understanding of funnel strategy (TOF, MOF, BOF)
• Hands-on experience with Pixel setup, Events Manager, Conversion API, and tracking systems
• Strong analytical understanding of ROAS, CTR, CPA, CPL, CPM, and attribution
• Ability to manage high-budget campaigns and performance optimization
• Experience handling multiple industries and client accounts
• Strong problem-solving and data-driven decision-making skills
*Preferred Skills:*
• Experience with AI tools and automation workflows
• Agency background preferred
• Understanding of landing pages and conversion optimization
• Experience with A/B testing and creative strategy
*We Need Someone Who:*
✔ Thinks beyond boost posts
✔ Understands scaling psychology
✔ Can turn ad spend into business growth
✔ Takes ownership of campaign performance
*Apply Now:*
📩 [hr@tworabbits.in](mailto:hr@tworabbits.in)
Click on Apply to know more.