Website:
creativethoughts.ai
Job details:
This is a full-time, on-site role located in Indore for a Meta Ads Expert. The Meta Ads Expert will strategize, create, and execute paid ad campaigns across Meta platforms, including Facebook and Instagram, to drive traffic, engagement, and conversions. Responsibilities include analyzing campaign performance, optimizing ad spend, monitoring KPIs, producing performance reports, and staying up to date with platform updates and best practices. The role also involves collaborating with the marketing, creative, and analytics teams to align campaign goals with broader marketing strategies.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other platforms
- Monitor campaign performance and adjust strategies to maximize ROI and achieve KPIs
- Conduct keyword research, audience targeting, and competitor analysis
- Manage budgets and allocate spend efficiently across campaigns
- Analyze performance data using tools like Google Analytics and reporting dashboards
- A/B test ad creatives, landing pages, and targeting strategies
- Collaborate with design and content teams to develop high-performing creatives
- Track conversions, attribution models, and funnel performance
- Prepare regular performance reports with actionable insights
Requirements
- 2–4 years of experience in performance marketing or digital advertising
- Hands-on experience with Google Ads, Meta Ads Manager, and other paid platforms
- Strong understanding of CPC, CPA, ROAS, CTR, and conversion optimization
- Proficiency in Google Analytics, Excel, and reporting tools
- Experience with A/B testing and data analysis
- Strong communication and problem-solving skills
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