Website:
revelarsolutions.com
Job details:
Company Description Revelar Solutions Pvt Ltd is a digital engineering studio focused on building secure, scalable, and reliable software systems for modern businesses. The company delivers custom software development, web platforms, cloud infrastructure, and system architecture solutions for global enterprises. Headquartered in Lucknow, India, Revelar Solutions collaborates with clients across diverse industries and geographies. Team members work on innovative technology projects that prioritize performance, security, and long-term sustainability. For more information about the company’s services and culture, visit revelarsolutions.com.
Role Description This is a full-time remote role for a Meta Ads Executive. The Meta Ads Executive will plan, create, and manage advertising campaigns across Meta platforms (Facebook, Instagram, and related networks) to drive lead generation, conversions, and brand awareness. Day-to-day responsibilities include audience research, campaign structuring, ad copywriting, creative coordination, budget and bid management, and performance monitoring. The role also involves setting up tracking, analyzing campaign data, optimizing targeting and creatives, preparing performance reports, and collaborating with internal stakeholders to align campaigns with business goals. The Meta Ads Executive will continuously test new strategies and stay current with Meta Ads policies, trends, and best practices.
Qualifications
- Strong Meta Ads skills, including campaign setup, audience targeting, budget optimization, and performance tracking.
- Digital marketing expertise across paid social, basic funnel strategy, and understanding of key metrics such as CTR, CPC, CPA, and ROAS.
- Proficiency in ad copywriting and creative collaboration, with the ability to translate business objectives into compelling ads.
- Analytical skills with experience using Meta Business Suite, Ads Manager, and reporting tools to interpret data and optimize campaigns.
- Solid understanding of tracking and attribution, including use of pixels, events, and conversion tracking tools.
- Excellent written and verbal communication skills and the ability to work independently in a remote, deadline-driven environment.
- Relevant experience in performance marketing or paid social advertising; agency or multi-client experience is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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