Media NV
Website:
medianv.com
Job details:
Job Title: Meta Ads Specialist (Healthcare Domain)
Company: MediaNV
Location: Ahmedabad
Experience: 1–3 Years
Job OverviewMediaNV is looking for a results-driven Meta Ads Specialist with experience in the Healthcare domain. The candidate should have hands-on expertise in running compliant and high-performing ad campaigns across Meta platforms, with a strong focus on patient acquisition, lead generation, and brand awareness.
Key Responsibilities- Plan, execute, and optimize ad campaigns using Meta Ads Manager
- Manage healthcare-focused campaigns (clinics, hospitals, doctors, wellness brands, etc.)
- Ensure all campaigns comply with Meta advertising policies and healthcare regulations
- Create and optimize funnels for patient leads and appointment bookings
- Perform audience targeting (geo-targeting, custom audiences, retargeting, lookalike audiences)
- Monitor campaign KPIs like CPL, CTR, conversions, and ROI
- Conduct A/B testing on creatives, ad copies, and landing pages
- Coordinate with design/content teams for compliant and engaging creatives
- Generate performance reports and actionable insights
Required Skills- 1–3 years of hands-on experience with Meta Ads
- Experience handling healthcare or wellness industry clients
- Strong knowledge of ad compliance (restricted content, health claims, etc.)
- Familiarity with Meta Pixel, conversion tracking, and Events setup
- Good analytical skills using Google Analytics
- Understanding of lead generation funnels and CRM integration
- Ability to manage multiple campaigns simultaneously
Preferred Qualifications- Experience working in a digital marketing agency
- Certification in Meta Ads / Performance Marketing
- Basic knowledge of HIPAA-like data sensitivity practices (or Indian healthcare compliance awareness)
- Experience with landing page tools or CRO
Click on Apply to know more.