Website:
Job details:
Job Title: Meta Ads Executive
Location: Sector 6, Noida (In-Office)
Brand: Sotrue (Beauty & Personal Care)
About Us
Sotrue is a fast-growing, VC-funded beauty and personal care brand built for the new-age Indian consumer. With 8 years of consumer business experience, we are scaling rapidly across D2C, marketplaces, social commerce, and creator-led growth.
Our goal is to build Sotrue into one of India’s most loved glow-first beauty brands and achieve ₹500 Cr ARR by 2028. Led by professionals from Bain & Co. and KPMG, we combine startup speed with structured brand building.
We are looking for a performance-driven Meta Ads Executive who can plan, run, and optimize campaigns across Facebook and Instagram. This role is ideal for someone who understands performance marketing, enjoys working with data, and can help scale campaigns through constant testing and optimization.
What this role will involve:
● Planning, executing, and optimizing Meta ad campaigns across Facebook and Instagram
● Monitoring campaign performance and improving ROAS, CTR, CPA, and conversion rates
● Conducting audience research, A/B testing, and creative testing to improve ad performance
● Working closely with the creative and growth teams to build high-performing ad creatives
● Tracking campaign performance and preparing daily and weekly reports
● Analyzing campaign data to identify trends and optimization opportunities
● Staying updated with the latest Meta Ads strategies, tools, and platform changes
Who we’re looking for:
● Someone with a strong understanding of Meta Ads Manager and performance marketing concepts
● Good analytical skills and strong Excel proficiency for reporting and analysis
● Detail-oriented with a strong problem-solving mindset
● Passionate about digital marketing and performance advertising
● Comfortable working in a fast-paced, growth-driven environment
● Agency experience will be an added advantage
Eligibility Criteria:
● Graduation in BMS, B.Com (Hons), or Economics (Hons) only
● Mandatory certification in Digital Marketing from a recognized institute
If you are excited about performance marketing and want to work on scaling campaigns through data, testing, and creativity, we’d love to hear from you.
Click on Apply to know more.