We recognize that in order to meet the needs of our communities, we must represent our communities. Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging. This is a journey, and we pledge to do more than simply check the box.
When you join the Meritrust team, your benefits will include:
What sets working for Meritrust apart?
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Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.
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A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first.
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Studies have shown that individuals from marginalized and or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Meritrust Credit Union, even if you don’t meet every one of our qualifications listed.
This is a full-time position working 40 hours a week, Monday-Friday 8:00am - 5:00pm.
The Marketing Content Strategist is responsible for executing comprehensive brand strategies to enhance the credit union’s market presence and drive member engagement. This role involves coordinating all aspects of brand management, brand positioning, and the creation of marketing campaigns that resonate with target audiences across the Meritrust footprint. This role will collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
ESSENTIAL FUNCTIONS:
- Assist with the development of social media strategies to achieve marketing targets.
- Develop and produce content that aligns with the company’s brand voice, strategic objectives, and established processes. Ensure all content is consistent, on-brand, and adheres to defined guidelines, while supporting overall marketing goals and maintaining quality and accuracy across channels.
- Manage and maintain all company-facing accounts and public platforms, including social media channels, press release distribution accounts, Google Business profiles, and app store review platforms. Create and publish content designed to strengthen member trust, deepen relationships, and encourage ongoing use of credit union products and services, including writing posts, coordinating assets, and maintaining a consistent content cadence. Monitor channel activity daily, track key metrics such as engagement rates, retention, and member feedback, and make real-time adjustments to improve performance.
- Collaborate with graphic designers, CRM team members, and digital analytics teams to define target audiences, refine campaign concepts, and execute data-informed content. Communicate objectives, timelines, and performance insights to ensure alignment among team members and delivery of cohesive, on-brand content that drives engagement and results.
- Facilitate client-company communication, respond to queries, organize chats and QA Sessions. Attend events to capture engaging content across social media channels.
- Collaborate with the marketing team to write emails, web copy, audio announcements, chat bot scripts, and external communications, including social media posts.
- Work with the marketing team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic. Includes, conducting keyword research, implementing on-page and off-page SEO techniques and continuously monitoring and analyzing website performance. Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads and drive conversions.
- Stay up to date with new digital technologies, content strategies, and social media best practices.