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Market Activation & Advisor Engagement
• Lead full Relationship Expansion activation cycles in assigned markets — from initial Managing Partner partnership and practice diagnostic through advisor discovery, opportunity pipeline development, and close.
• Serve as the primary field presence for multiple offerings within the Relationship Expansion program portfolio: examples include, Workshops (group format), Direct Opportunity Support (advisor self-initiated), and 1:1 and Small Group Activation Coaching (MP-nominated cohorts).
• Collaborate with the Senior Director on Market Plans, supporting market diagnostic and strategic planning conversations with Managing Partners and Team Leaders.
• Build and maintain direct working relationships with Managing Partners and Relationship Managers; embed in their team operating cadences without requiring Senior Director presence.
Advisor Coaching & Development
• Deliver 1:1 coaching sessions, group education sessions, and office hours across active markets; build advisor confidence and held-away conversation habits through repeated, structured engagement.
• Apply the firm's Behavioral Architecture Framework — the behavioral standard underlying The Mercer Way — in every coaching engagement, translating program content into practical advisor action.
• Coach advisors on share of wallet dynamics, held-away asset conversations, and opportunity-specific language, including Outside Assets, Account Bridge, Excess Cash, and Concentrated Positions opportunity types.
• Track individual advisor progress and surface patterns in confidence, objection handling, and pipeline conversion to inform program iteration.
Program Strategy & Continuous Improvement
• Contribute to program design, coaching module development, and field messaging — bringing direct field observation back to the Senior Director and Program Manager to sharpen materials and approach.
• Participate in pipeline review cadences with Managing Partners on a weekly basis; provide market-level engagement reporting to the Senior Director.
• Identify friction points in advisor activation and recommend process or content improvements to the program team.
• Support onboarding of M&A-integrated advisors into the Relationship Expansion programs and The Mercer Way behavioral framework.
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