Senior Analyst, Retail Marketing

Mercedes-Benz AG

Experience: 4+ yrs
Location: Atlanta, Georgia, United States
Job type: Full-time

Required skills

business management
business objectives
compliance
CRM
cross-functional
customer retention
customer service
project management
strategic planning

About the role

About Us

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find a tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Job Overview

The Retail Marketing Senior Analyst is responsible for developing and executing strategy across Tier 3 marketing programs, overseeing program strategy, enhancements, and integrations for both Sales and Aftersales initiatives. This role partners closely with cross-functional stakeholders to identify, implement, and manage tactical resources that support MBUSA and its dealer network, driving revenue growth, customer retention, brand integrity, and market expansion. The position manages dealer communications across email, direct mail, digital, social media, connected TV, and SMS channels, and serves as a subject matter expert for the Tier 3 dealer CRM platform. Decisions and recommendations made in this role have a direct and meaningful impact on brand reputation, legal and compliance risk, and financial outcomes for Mercedes-Benz USA.

Responsibilities

Develop and drive Sales and Aftersales marketing strategy, tactics, and execution within Tier 3.
Steer development of Aftersales and Sales marketing strategy, tactics, and execution. Ensure 'look and feel' and messaging are brand-commensurate and consistent with overall company goals.
Explore, identify and implement program enhancements and new opportunities of the Tier 3 dealer CRM platform to ensure best in class solution for dealers.
Establish on-going tracking and attribution of campaign to steer performance and drive vehicle sales + customer pay results.
Support all MBUSA integrations to include Mercedes-Benz marketing platform, data, and security needs
Provide a high level of customer service for dealers and field regarding the dealer marketing program. Ensure training is readily available when needed. Represent and promote the retail marketing program by developing and presenting strategies and initiatives at routine Fieldcast and Dealercast meetings.
Direct management of agency partners, including budget management and optimization, program planning and deliverable signoff.

QUALIFICATIONS

4 – 6 years (total) of experience in the following: Marketing, Automotive Business, Project/Business Management (strategic planning, budget/ resource planning and responsibility, communication, process methodology)

Soft Skills: driven-to-win, open-minded, strategic-thinking, persistent, team-player

Skills

Proficient at building and maintaining strong working relationships with a prioritized focus on collaboration with field teams and dealer network as well as internal and external stakeholders
Proven ability to analyze and interpret data to make sound decisions based on KPIs, Metrics, and performance trends
Proven ability to forecast, assess problem areas and risks and proactively manage potential impacts or operational needs
Proven ability to set and manage multiple priorities and tasks
Proven ability to design and execute strategic plans and initiatives, from creative development through implementation and evaluation, and working knowledge of relevant marketing media tactics.
Demonstrates robust organizational capabilities, adept at analysing complex situations and establishing structure within a project management setting.
Proficient at communication design and storytelling delivering to both operational and executive audiences
Confident in public speaking, specifically delivering messages with candor and professionalism utilizing factbased content to steer business objectives
Displays diplomacy and relevance when responding to requests and providing feedback
Ability to work independently and within a team environment.

Education

Bachelor‘s Degree (accredited school) or equivalent work experience with emphasis in Marketing, Advertising, Business, Project Management or other related fields.

EEO Statement

Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law.

About Mercedes-Benz AG

Manufactures luxury automobiles and provides vehicle financial services.

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