Biocon
Website:
biocon.com
Job details:
Medico-Marketing & Brand Strategy Lead
Job Description:
Medico-Marketing & Brand Strategy Lead is a strategic, global marketing role responsible for shaping therapy-anchored brand strategy for biosimilars & generic formulation across advanced and emerging markets.
Business Area:
Global Marketing Communications
Key Responsibilities:
1. Therapy & Disease Area Strategy
- Serve as the global therapy expert for assigned disease areas.
- Identify unmet needs, patient journey gaps, and biosimilar adoption barriers across advanced and emerging markets.
2. Medico-Marketing Narrative & Value Proposition
- Define the core scientific and clinical story for each brand.
- Translate evidence into clear, compliant, and differentiated medico-marketing narratives.
3. Global Brand & Launch Strategy Input
- Shape global brand positioning and messaging frameworks.
- Provide therapy-anchored strategic inputs for new product launches and lifecycle plans.
4. Market Insight Synthesis
- Lead cross-market insight generation (HCP, payer, practice).
- Synthesize insights into strategic hypotheses and launch assumptions for regions.
5. Medical–Marketing Bridge & Governance
- Partner with Medical Affairs to align evidence, claims, and messaging.
- Establish standards for scientific storytelling and medico-marketing excellence within GMC.
Skills/Experience:
- 10 - 15 years of experience in Medico-marketing, Brand strategy, medical affairs–marketing interface, Biosimilars / biologics / specialty pharma.
- Understanding of the Oncology/immunology/Diabetes therapy area
- Proven experience in therapy-led brand building with hands-on involvement in global or regional product launches.
- Experience across advanced (US/EU) markets
- Strong understanding of regulatory and compliance constraints
Educational Qualification:
- Advanced degree preferred: MD, PharmD, PhD, or M.Pharm + MBA with strong clinical exposure in Life Sciences, Pharmacy, Biotechnology, or related discipline.
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