Boston Institute of Analytics
Website:
bostoninstituteofanalytics.org
Job details:
Location: Mumbai, Maharashtra
Experience: 3+ Years
Employment Type: Full-Time
About Boston Institute of Analytics (BIA)
The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Our programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.
Role Overview
We are looking for a dynamic, well-connected, and results-driven Media & PR Manager with strong English and Marathi communication skills to strengthen BIA's presence across national, regional, and Maharashtra-based media.
The ideal candidate will be responsible for developing and executing PR strategies, building strong relationships with journalists and editors, generating meaningful media coverage, and positioning BIA as a credible voice in education, business, technology, AI, employability, and future skills.
This role requires a strong understanding of the Indian media landscape, particularly Maharashtra's print, digital, business, education, and regional-language media ecosystem.
The candidate must be able to identify newsworthy opportunities, develop compelling stories in English and Marathi, pitch the right angles to relevant journalists, coordinate media interactions, and secure editorial coverage across newspapers, digital publications, news portals, and other relevant media platforms.
The role demands a proactive media professional who can build relationships, create stories, and generate coverage in both English and Marathi.
Key Responsibilities
1. Media Relations & Journalist Networking
- Build and maintain strong relationships with journalists, reporters, editors, bureau chiefs, and media houses across India.
- Develop and nurture relationships with English and Marathi media, including national publications, Maharashtra-based newspapers, regional news portals, and digital media platforms.
- Identify relevant journalists covering education, business, technology, AI, startups, careers, skill development, and employment.
- Proactively pitch stories, announcements, expert opinions, interviews, and feature ideas to relevant media contacts.
- Coordinate interviews, press interactions, media briefings, and spokesperson opportunities for BIA's leadership.
- Build and regularly update a comprehensive database of English and Marathi journalists, editors, publications, and media contacts.
2. PR Strategy & Execution
- Develop and execute monthly and quarterly PR plans aligned with BIA's brand positioning, business goals, and marketing objectives.
- Identify newsworthy developments across BIA's campuses, student achievements, placements, industry partnerships, new programs, events, and business expansion.
- Convert internal developments and industry trends into compelling, media-friendly stories.
- Draft and distribute press releases, media pitches, story proposals, backgrounders, briefing notes, and official communications in English and Marathi.
- Identify proactive and reactive PR opportunities based on current news cycles, education developments, industry trends, and relevant public conversations.
- Manage PR campaigns independently, from story ideation and media outreach to coverage tracking and reporting.
3. English & Marathi Media Outreach
- Develop and execute targeted media outreach strategies for English and Marathi publications.
- Write, edit, and adapt press releases, media pitches, quotes, and story angles to suit the language, audience, and editorial style of each publication.
- Build strong relationships with Maharashtra-based media outlets, including regional newspapers, business publications, education reporters, digital news portals, and local news channels.
- Identify opportunities for Marathi-language coverage around education, career development, AI, employability, student success, and emerging industry trends.
- Localize national announcements and corporate developments into relevant regional stories for Maharashtra-based media.
- Ensure all bilingual communication is accurate, engaging, culturally relevant, and aligned with BIA's brand voice.
4. Education, Business & Technology PR
Drive BIA's visibility across relevant media beats, including:
- Higher education and professional education
- EdTech and education innovation
- Artificial Intelligence, data science, and emerging technologies
- Future skills, employability, and career development
- Industry-academia collaboration
- Skill development and workforce readiness
- Education entrepreneurship and business expansion
- Corporate hiring, placements, and industry trends
- Student achievements, success stories, and career outcomes
Identify relevant editorial opportunities and position BIA's leadership, faculty, students, and institutional initiatives as credible sources for news stories, expert commentary, and industry insights.
5. Maharashtra & Regional Media Relations
- Drive BIA's media presence across Mumbai, Pune, and other relevant Maharashtra markets.
- Build relationships with Marathi and English journalists covering education, business, careers, technology, and local developments.
- Develop regional PR opportunities around campus initiatives, student success stories, partnerships, events, placements, and institutional expansion.
- Create localized media pitches that connect BIA's initiatives with regional education, employment, and industry priorities.
- Coordinate press conferences, media interactions, regional announcements, and localized PR campaigns when required.
- Explore opportunities for interviews, expert columns, features, and news coverage across Maharashtra's print and digital media landscape.
6. Thought Leadership & Executive Positioning
- Identify opportunities to position BIA's senior leadership as industry experts and credible media spokespersons.
- Secure opportunities for expert quotes, interviews, opinion articles, guest columns, podcasts, panel discussions, and industry events.
- Develop thought leadership themes around AI, emerging technologies, education, workforce transformation, employability, and future skills.
- Prepare spokesperson briefs, talking points, interview notes, and media backgrounders.
- Coordinate with internal teams to develop relevant insights, commentary, and stories that support BIA's reputation and brand positioning.
7. Media Monitoring, Coverage & Reporting
- Maintain a structured monthly PR calendar, media outreach tracker, and follow-up schedule.
- Monitor media coverage, brand mentions, industry news, and relevant competitor activity.
- Track coverage across English and Marathi media, national and regional publications, and digital platforms.
- Maintain records of media placements, publication quality, story reach where available, leadership visibility, and campaign outcomes.
- Prepare monthly PR performance reports covering media coverage, key stories, geographic distribution, language-wise coverage, journalist engagement, and upcoming opportunities.
- Analyse PR performance and recommend improvements to increase the relevance, quality, and consistency of earned media coverage.
Required Skills & Experience
- Minimum 4 years of experience in public relations, media relations, journalism, corporate communications, or a related field.
- Excellent written and verbal communication skills in both English and Marathi.
- Strong Marathi writing skills, including the ability to draft and adapt professional press releases, media pitches, quotes, and story angles.
- Established working relationships with journalists and editors across English and Marathi media.
- Good understanding of the Indian media landscape, particularly Maharashtra's regional media ecosystem.
- Experience in pitching stories to education, business, technology, career, or startup journalists.
- Strong news sense and the ability to identify relevant, credible, and compelling story angles.
- Proven ability to manage media outreach independently and generate earned media coverage.
- Excellent writing, editing, pitching, networking, and stakeholder-management skills.
- Ability to work with senior management, subject-matter experts, and internal teams.
- Strong organizational skills, follow-up discipline, and the ability to manage multiple PR initiatives simultaneously.
Good to Have
- Experience in education, EdTech, professional training, technology, startups, or corporate PR.
- Strong media contacts across Mumbai, Pune, and other Maharashtra markets.
- Existing relationships with Marathi newspapers, regional news portals, and television or digital news platforms.
- Experience in thought leadership, executive profiling, and spokesperson management.
- Experience in regional PR campaigns and bilingual media communication.
- Familiarity with digital media monitoring, PR reporting, and media intelligence tools.
- Experience coordinating with PR agencies, freelance journalists, and external communications partners.
What We're Looking For
We are looking for a proactive media professional who understands that effective PR goes beyond sending press releases.
The right candidate knows how to identify a compelling story, develop the right editorial angle, approach the right journalist, and build relationships that translate into credible media coverage.
You should be equally comfortable communicating with national English-language publications and Maharashtra's Marathi-language media, with the ability to adapt stories for different audiences and editorial requirements.
If you have strong English and Marathi media relationships, excellent storytelling skills, and the ability to turn institutional developments into meaningful media coverage, we would love to hear from you.
Click on Apply to know more.
