CG-VAK Software & Exports Ltd.
Website:
cgvakindia.com
Job details:
Role & Responsibilities
- Assist in developing and executing integrated media plans across TV and digital platforms, ensuring optimal reach, frequency, and campaign delivery for clients.
- Use YUMI and other media tools for plan evaluation, competitive tracking, reporting, and deriving insights to strengthen media recommendations.
- Support end-to-end media planning including plan creation, scheduling, monitoring campaign performance, and impact property evaluation for FMCG and service clients.
- Work closely with strategy, buying, and client servicing teams to deliver media plans on timelines and contribute to new business pitches and media proposals.
Ideal Candidate
- Strong Media Planning profile (TV/Digital media)
- Mandatory (Experience): Must have atleast 1+ years of experience supporting end-to-end media planning including plan creation, scheduling, and campaign performance tracking across TV and Digital (TV media is mandatory)
- Mandatory (Campaign Management): Must have experience monitoring campaign delivery, evaluating media performance, and deriving insights for optimization
- Mandatory (Collaboration): Must have experience working with strategy, buying, and client servicing teams and supporting media proposals or new business pitches
- Mandatory (Tools): Exposure to media planning tools like YUMI, Telmar, Comscore, Mediaocean, Mediatool, BARC, TAM or similar tools
- Mandatory (Marketing): Familiar with Meta Ads, Google Ads
- Preferred (Client Exposure): Prefer candidates with exposure to FMCG or service sector clients
Skills: digital media,fmcg,campaign management,scheduling,media planning,digital
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