Position: Media Planner - Outdoor Advertising
Location: Ahmedabad (Gujarat)
Job Type: Full Time
Company Description<
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Safal Publicity LLP – Your Advertising Partner – is a Gujarat-based outdoor advertising and publicity agency specializing in hoardings, billboards, railway media, and municipal advertising. The company focuses on helping brands increase visibility and reach through strategic outdoor media solutions across high-traffic and key locations in Gujarat. Safal Publicity LLP collaborates closely with clients to design impactful campaigns tailored to local audiences and market conditions. The team is committed to delivering efficient, result-oriented outdoor media plans that support brand growth and recognition.
Role Description<
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The role involves planning and executing outdoor media campaigns, including selecting appropriate sites for hoardings, billboards, railway media, and municipal spaces. The Media Planner will analyze market data, audience profiles, and traffic patterns to optimize media placement and campaign effectiveness. Responsibilities include coordinating with vendors and internal teams, managing campaign schedules and budgets, tracking performance, and preparing reports for clients. The role also requires regular field visits to assess locations, monitor ongoing campaigns, and ensure quality and compliance with local regulations.
Qualifications
- Experience in media planning or outdoor advertising, with strong understanding of hoardings, billboards, and transit or municipal media.
- Ability to analyze market data, audience demographics, and traffic patterns to develop effective media plans.
- Strong communication and negotiation skills for coordinating with clients, vendors, and internal teams.
- Good organizational and time-management skills, with the ability to handle multiple campaigns and meet deadlines.
- Comfort with on-site work, including field visits within Ahmedabad and other locations in Gujarat as needed.
- Proficiency in basic office software (e.g., spreadsheets, presentations) for planning, budgeting, and reporting.
- Prior experience in advertising, marketing, or media agencies is an advantage; familiarity with the Gujarat market is a plus.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.
If you’re ready to grow your career in the OOH advertising industry, we’d love to hear from you.
Apply Now or send your resume via DM.
recruit@safalpublicity.com