Razorpod
Website:
razorpod.in
Job details:
About Razorpod
Razorpod is a full-scale advertising agency that partners with brands to solve business challenges through creative and strategic solutions. We run high-spend digital campaigns for leading brands, with a strong portfolio in the automotive and insurance categories.
About the Role
We are looking for an experienced media buyer to take end-to-end ownership of paid campaigns for our clients, from media planning and buying through optimisation, reporting, and client conversations. The core of the role is hands-on buying on Google and Meta, with programmatic execution through DSPs and direct display deals negotiated with publishers.
This is not a coordination role. You will own budgets, make optimisation calls, defend your media plans in client meetings, and be accountable for campaign outcomes.
What You Will Do
- Own planning, setup, execution, and optimisation of campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta.
- Plan and run programmatic campaigns.
- Negotiate and manage direct display buys with publishers.
- Build media plans and budget recommendations; present and drive closure in client discussions.
- Interact with clients on plans, budgets, campaign execution, and performance reviews.
- Manage budget pacing and spend allocation across platforms to hit performance and delivery targets.
- Prepare performance reports and insights that go beyond metrics.
- Work with account management and creative teams to align campaign strategy, assets, and timelines.
- Maintain media plans, release orders, billing trackers, and campaign documentation.
What We Are Looking For
- 4–5 years of hands-on media buying experience, in an advertising or media agency.
- Deep, demonstrable expertise in Google Ads and Meta - you have personally built, managed, and optimised campaigns, not just reported on them.
- Working exposure to programmatic buying.
- Experience with direct publisher deals - negotiating rates, managing IOs/ROs, and tracking delivery.
- Comfortable presenting plans and performance directly to clients.
- Strong analytical skills; fluent in Excel and campaign reporting tools such as GA4.
- Ability to manage multiple client accounts and deadlines in parallel.
Good to Have
- Experience running campaigns for automotive or insurance (BFSI) brands.
- Exposure to marketplace media.
- Google Ads and Meta Blueprint certifications.
Click on Apply to know more.