Gokul Adds
Website:
gokuladds.com
Job details:
About Gokul Adds
Gokul Adds is a 360-degree marketing agency specialising in Out-of-Home (OOH) branding, with a network of 750+ billboards across Tamil Nadu and Kerala. Along with OOH media, we operate in-house fabrication, printing, and signage units across Tamil Nadu, enabling end-to-end campaign execution with greater efficiency, quality, and speed.
Role Description
We are looking for a Media Buying & Planning professional to plan and execute OOH media campaigns effectively. The role involves selecting suitable billboard locations, preparing media plans and schedules, coordinating with vendors and internal teams, negotiating media costs, tracking campaign delivery, and ensuring accurate execution of bookings and installations.
Key Responsibilities
- Plan and execute OOH media campaigns based on client objectives.
- Analyse billboard inventory, reach, frequency, locations, and pricing.
- Prepare media plans, schedules, costing sheets, and campaign reports.
- Negotiate with media owners and vendors for competitive rates and placements.
- Coordinate with internal teams for bookings, printing, fabrication, and installations.
- Track campaign delivery and ensure timely execution.
- Monitor campaign performance and provide optimisation recommendations.
- Research new media opportunities and competitor activity.
- Maintain clear communication with clients, vendors, and internal teams.
- Manage multiple campaigns, deadlines, and deliverables efficiently.
Required Skills & Qualifications
- Strong knowledge of OOH media planning and media buying.
- Strong proficiency in Microsoft Excel for media planning, inventory analysis, costing, scheduling, calculations, and reporting.
- Strong proficiency in Microsoft PowerPoint (PPT) for preparing media plans, client presentations, proposals, and campaign reports.
- Good working knowledge of Microsoft Word and other Microsoft Office tools.
- Strong analytical and research skills with the ability to interpret market and campaign data.
- Good understanding of reach, frequency, audience insights, inventory, and media costing.
- Excellent communication and interpersonal skills.
- Strong attention to detail and organisational skills.
- Ability to manage multiple campaigns and deadlines.
- Knowledge of marketing and other media channels is an advantage.
- Experience in OOH advertising, media agencies, or related fields is preferred.
- Bachelor’s degree in Marketing, Advertising, Business, or a related discipline is an advantage.
Technical Skills Required
- Microsoft Excel | Microsoft PowerPoint | Microsoft Word | Media Planning | Media Buying | Costing & Scheduling | Data Analysis | Campaign Reporting | Client Presentations
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