Website:
appmontize.co.in
Job details:
Media Buyer – US Lead Generation Campaigns
Job Overview
We are looking for a performance-driven Media Buyer with proven experience managing US-focused lead generation campaigns. The ideal candidate is highly analytical, data-driven, and experienced in scaling paid traffic campaigns across multiple platforms while maintaining strong CPL and ROI targets.
This role requires deep expertise in audience targeting, funnel optimization, A/B testing, and budget scaling for US markets.
Key Responsibilities
🎯 Campaign Strategy & Execution
Plan, launch, and manage paid lead generation campaigns targeting US audiences.
Develop full-funnel acquisition strategies (cold, warm, retargeting).
Identify and test new traffic sources and creative angles.
Scale campaigns profitably while maintaining target CPL and ROAS.
📊 Media Buying & Optimization
Manage campaigns across platforms such as:
Facebook & Instagram (Meta Ads)
Google Ads (Search, Display, YouTube)
TikTok Ads
Native platforms (Taboola, Outbrain)
Perform daily performance monitoring and optimization.
Conduct A/B testing on creatives, ad copy, landing pages, and audiences.
Analyze data to improve conversion rates and reduce CPA/CPL.
📈 Analytics & Reporting
Track KPIs: CPL, CPA, ROAS, CTR, CVR, LTV.
Build and maintain dashboards for campaign performance.
Provide weekly/monthly performance reports with insights and scaling recommendations.
Identify trends and opportunities within US markets.
🤝 Collaboration
Work closely with creative teams to develop high-converting ad creatives.
Coordinate with landing page developers for CRO improvements.
Align with sales/CRM teams to improve lead quality and downstream conversion.
Required Qualifications
3+ years of experience in media buying with a focus on US lead generation.
Proven track record of managing $50K–$500K+ monthly ad spend.
Strong experience with Meta Ads Manager and Google Ads.
Deep understanding of US consumer behaviour and compliance requirements.
Experience with tracking tools (Google Analytics, GTM, Hyros, Voluum, etc.).
Strong analytical skills and data interpretation ability.
Experience with CRM integrations and lead tracking systems.
Preferred Qualifications
Experience in verticals such as Insurance, Solar, Mortgage, Legal, Home Services, Health, or Financial Services.
Knowledge of TCPA compliance and US advertising regulations.
Experience with call tracking platforms.
Familiarity with automation tools and AI-driven optimization.
Key Skills
Data-driven decision making
Budget scaling & optimization
Funnel strategy
Creative testing frameworks
Strong problem-solving mindset
Excellent communication skills
Performance Metrics (KPIs)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Lead Quality Score
Funnel Conversion Rates
Budget Efficiency
Compensation Structure (Optional Section)
Base salary + performance bonus
KPI-based incentives
Growth opportunities into Senior Media Buyer / Performance Marketing Manager
Click on Apply to know more.